“As marketers have realized that digital enables them to develop relationships, they have begun a sometimes glacially slow migration from publishing content about them, about their company, and about their product to developing stories that speak about the customer. Stories that have characters, that follow a narrative arc. Stories that evoke an emotional response. Because forming a relationship all starts with emotion.
But, again, attention is a challenge. Audiences are still flittering about like fireflies on a warm, summer night. Marketers need something more, something that appeals to the way we are wired.
Enter video.” More>>>
