Why Video Content is Worth Its Weight in Gold

“Marketers know producing video content is becoming standard practice for brands on the web. By creating a host of engaging clips, companies engage their target audiences and seamlessly push them through the sales funnel. Colleen Whitney, senior vice president and media director for DigitasLBi’s Chicago and San Francisco offices, recently told eMarketer that video marketing has proliferated and businesses across industries dedicate at least 10 percent of their digital content budgets to developing visual resources. Brands that don’t want to get left in the dust need to concept agile video strategies that fuel their web marketing efforts.” More>>>