Why Tone of Voice Counts in Content Marketing

“Tone of voice is as integral to a brand’s content marketing strategy as a handshake is to seal a deal. While content continues to be the ‘it’ marketing tool for businesses around the world, marketers are still confused about which tactics to adopt and how to execute them effectively to generate great content. The rapid increase of digitisation means brands can no longer rely on visual advertising alone to talk to their customers. Yes, infographics and videos are visual tools that can go a long way towards creating user engagement, but without a clear voice a brand’s identity will be like the chicken without the egg. So how can businesses develop an effective and usable tone of voice?” More>>>