All the way back in Roman times, exalted thinkers would stand in forums to discuss and debate, each offering their thoughts and ideas while hoping to be challenged by their peers. Why would they want to be challenged? The answer is clear: they needed feedback.
But of course, there can hardly be many businesses out there who do not appreciate the value of customer feedback – after all, how else would you know what it is that you’re doing wrong, or could be doing better – but there certainly are many who aren’t sure how to go about collecting the feedback responses.
There are various methods, from courtesy calling to mass-mailing of paper surveys, or even half-hearted emails compelling customers to ‘tell us what you think’, but in the modern age, you would struggle to find a better way of collecting quality feedback than the online survey such as those found at www.dotsurvey.com.
Studies have shown that the general public are ten times more likely to respond to an online survey than a paper one. There are various reasons for this, the key one being convenience, but what is clear is that this statistic cannot be ignored.
With an online survey you can be farming valuable data within minutes of release as users click the link and fill out your custom designed questions. With an online survey, the data is fed directly into databases (rather than having to be manually input as with paper surveys) and you could have a world of measurables at your fingertips.
You are also more likely to receive honest feedback as evidence, both experiential and evidential, has shown that people are more comfortable expressing themselves via the internet. While this may eventually end up more painful for you to read, ultimately this type of feedback will help shape your future.
There is no doubt at all that online surveys are the number one most powerful tool in garnering feedback; if only they’d had the internet in Roman times.
