The fast-food restaurant's saturation has made the restaurants incorporate some additional marketing tactics to gain customer attention and loyalty. They can grab the attention of the children by giving some happy deals just like MacDonald's.
Putting some plastic and recyclable toys grabs the children's interest and guts. Getting a Royal Pizza with Lego game toys inside the package can fill the joy in a child's day. Children get fascinated and escalated by taking a simple toy and make them part of their little toy collections.
There could be some reasoning for adding toys to the children's menu. They might add the toys to simply give them a happy time or fill them with joy. They might want the children to have good memories of the meals they have taken from that specific fast food restaurant and to keep the joy as their moment of joy.
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However, business-main concerns might be to gain loyal customers. But first, they want to create marketing strategies to build their brand positioning in the minds of the customers and the children who have divine hearts.
Marketing tactic:McDonald's was the first one to introduce the happy deals in the kid's menu. They were followed by several other brands which came up with the similar idea of putting toys in the kid's deals.
The basic reason is to make the child more inclined towards buying that specific meal and the consistency of in taking the meal also increased. The more sold meals mean more sales which eventually enhance the profit margins.
Brands might have concerns about their gross profits. Therefore, the question of their concern about the children's health always appears.
Why adding the toys might be bad for the children?- Fast-food restaurants have become the daily diet option for most children all around the world.
- The nutritional standards of most fast-food restaurants are not even at the breakpoint with the food standards.
- Toys are more focused on the cartoon or the fictional characters making the children delusional and fantasized all the time.
- The children's food choices have been gravely affected, they are more inclined towards fast food and not the healthier options.
- The self-regulatory measures of fast-food restaurants are not adequate.
Fast-food brands are steadily focusing on their sustainability factors. Fast-food restaurants have come up with innovative and upgraded ideas for happy meals. The meals don't only contain the toys but the quality with saturated fats is more focused to make the meal a healthier option for the kids.
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However, the parents or speakers of truth have always questioned the fat content a Bella pizza could have and how damaging a fast-food item can bring to the children's health. Therefore, they might not be happy about putting some Lego games inside the children's meals.
They rather have concerns for the product standards. To incorporate these situations, the largest brands all around the world have focused on giving less oily, less sugar with least calories counted products in their kid's deals.
