A while ago, we wrote a blog post that identified which salon hashtags you should be using on your social media channels to effectively reach and engage with your audience. Given how popular that article was, we decided to repeat the exercise with another helpful engagement tool – one to get your salon client list growing: the call-to-action. You know that little button that tells you what you should do next, for instance ‘book now’?
Writing a call-to-action might seem really easy, but it’s actually kind of a science. You have essential ingredients and powerful words that increase conversions. The question is, what words should you be using for them to click on your offer and not just stare at it like a cute pup stares at its treat?
Growing Your Salon Client List The Easy Way
You’ve got a social media presence, you’re sending email and SMS marketing campaigns targeted to the right customers and yet, you’re not seeing the conversions you’d like. People are just not clicking on your offers and promotions. Very frustrating.
“What’s the problem then?”, you might say.
Well as weird as it sounds, you might not be using the right words. In the marketing world, the way you word things is crucial. According to experts, it’s all about creating emotions.
To learn more about email best practices, check out this article.
How Do You Know Which Wording You Should Use?
We have dug around online and found some of the top engaging call-to-action that could really have a significantly positive impact on your salon client list. Unfortunately, there is no one-size-fits-all – find what works best for your salon’s marketing campaign context. Oh, and remember that you can combine them!
Power Words
Make Them Take An Action
Words That Invoke Rarity
Bringing In Some Exclusivity
Urging A Client To Act Fast
So there you have it! By writing or choosing the “right” words, your conversion rates will increase dramatically. Give these salon best-of-the-best call-to-action words a try in your next marketing campaigns and let us know how it goes!
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Thanks for reading!
#LetsGrow
