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LATEST ARTICLES ( 532 )

• Going Above & Beyond: Small Customer Service Ideas That Make a Big Impact

  

  It’s the little things that count. We’ve all heard that before. But we do tend to forget it when the bigger day-to-day stuff preoccupies our time. But today... Read more

  Posted on 24 July 2024 MARKETING & ADVERTISING

• The Benefits of Hiring In-House Staff for Salon Owners & Professionals

  The salon industry is facing a staffing problem. With the emergence of a shadow economy and an appetite for more flexibility among salon professionals,... Read more

  Posted on 08 July 2024 MARKETING & ADVERTISING

• Create Memorable Moments With Salon Summer Marketing Ideas

  

  Because we love making your life easier, we've once again put together a little marketing toolkit! That's right! Your salon June marketing ideas package has... Read more

  Posted on 07 May 2024 MARKETING & ADVERTISING

• Financial Planning Tips for Your Salon, Spa, Or Clinic

  Next time you are thinking about planning out the financial future of your salon, spa, or clinic, ask this simple question; Do I earn enough money from my... Read more

  Posted on 29 April 2024 MARKETING & ADVERTISING

• Preventing Bullying in Your Salon Or Spa Business

  It’s an unfortunate reality that bullying and harassment issues can arise in any workplace. The close-knit nature of the salon industry means that the impact ca... Read more

  Posted on 13 March 2024 MARKETING & ADVERTISING

• Making Your Mother’s Day Marketing More Inclusive

  Mother's Day is fast approaching and you need to be ready now to make the most of the opportunity. Here at Phorest we believe that days like Valentine's Day... Read more

  Posted on 04 March 2024 MARKETING & ADVERTISING

• Spring Marketing Ideas for Your Salon, Clinic, Or Spa

  

  With the long winter months finally over in the Northern Hemisphere (sorry, Aussie Kiwi friends!), now is the perfect time to refresh, rejuvenate, and... Read more

  Posted on 01 March 2024 MARKETING & ADVERTISING

• Workshop Your Social Media Strategy with The Creative Society

  

  As of 2023, over 60% of the world’s population uses social media, making it one of the most direct and cost-effective ways for business owners to reach their... Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Verna Wall & Rich Cullen: How the Best Salons Create and Maintain a...

  

  Following on from the success of last year’s “Success Stories from the Salon Floor,” Phorest’s Head of Research, Verna Wall, and Lead Product Designer, Rich... Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Keith Barry: Beyond Words – Harnessing the Power of Non-Verbal Communication

  

  Irish mentalist, entertainer and subconscious mind specialist, Keith Barry, gave an incredible performance at the Salon Owners Summit 2024. Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Tom Kuhn: The ‘Gridy’ Art of Getting Things Done

  

  Tom Kuhn, CEO of Qnity – an organisation offering education and tools for economic empowerment in the beauty industry – ran an excellently practical workshop... Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Nina Tulio on Leadership: Old School Vs New School

  

  Bursting onto the 2024 Salon Owners Summit stage as day 2’s first keynote speaker, Nina Tulio was here to get the crowd pumped. Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Tom Kuhn: Earning Potential in the Professional Beauty Industry

  

  During his Main Stage talk at the 2024 Salon Owners Summit, Tom Kuhn, CEO of Qnity – an organisation offering education and tools for economic empowerment in th... Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• David Meade – Growth Mindset: Changing The Way Teams Think, Act & Behave Every...

  

  David Meade, renowned organisational facilitator, business coach, researcher, and broadcaster, blew the crowd away at the 2024 Salon Owners Summit. Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Sharmadean Reid: Know Your Salon Clients – Finding The Human Story in the Data

  

  Where to start when introducing Sharmadean Reid? ‘Powerhouse’ does not begin to describe this woman, who has led community movements and built a slew of... Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Greening Your Glam- Green Salon Collective & Dr Denise Baden

  

  The majority of salon professionals say that they would like their business to be more sustainable, but how can we, as an industry, achieve this? Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a...

  

  The charisma of Geno Stampora is something that must be experienced in person to truly appreciate it. The man, the myth, the legend, Geno’s performance at the... Read more

  Posted on 21 February 2024 MARKETING & ADVERTISING

• Social Media Marketing Tips for Your Spa Or Salon

  

  Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of... Read more

  Posted on 16 February 2024 MARKETING & ADVERTISING

• Reinforcing Our Foundations in 2024 With the Phorest in Focus Initiative

  

  Earlier this month, we celebrated Phorest’s 20th anniversary at our annual Salon Owners Summit in Dublin. As CEO, this is my favourite way to start the year... Read more

  Posted on 29 January 2024 MARKETING & ADVERTISING

• 5 Ways to Provide Premium Customer Service in Your Spa Or Salon

  

  With so many salons and spas offering similar services, for many businesses, the quality of your treatments isn’t going to be what makes you stand out. It’s... Read more

  Posted on 22 January 2024 MARKETING & ADVERTISING