Following the horse meat scandal that swept the continent, supermarkets are spending millions to restore public confidence in their products. They could have saved a lot of bother and expense by not shoving Red Rum in the mincer in the first place. Now we know what happened to Shergar. Budget chain, Aldi, have been running an ad campaign on TV which makes me smile. Why are the ads often more entertaining and inventive than the programmes they interrupt? Money, I suppose. Click on the Aldi Logo to check it out.
