Marketing & Advertising Magazine

What Industries Are Adopting Blockchain Technology?

Posted on the 19 September 2022 by Uplarn @UPLARN_MEDIA
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It’s been some time since people started to live in a digital era, and its power is increasing with the new technological innovations that continue to develop. As such, these technologies can completely transform the way businesses operate. In fact, what tells apart a successful business and one that fails is its position regarding technology. The key to sustained longevity is to embrace these advancements.

Cryptocurrency, or virtual currencies, have recently become a significant aspect of different businesses. Nowadays, individuals look for a cashless economy, so crypto is becoming an appealing option for customers. Using virtual money is easier than ever in a world where technology rules. If you learn how to buy cryptocurrency, your experience in this revolutionary industry can be very exciting.

Contents

  • 1 Blockchain Adoption by Different Industries
    • 1.1 Banking
    • 1.2 Healthcare
    • 1.3 Real Estate
    • 1.4 Cybersecurity
    • 1.5 Gaming
    • 1.6 Travel
    • 1.7 Digital Advertising
    • 1.8 Voting
  • 2 The bottom line

Blockchain Adoption by Different Industries

Understandably, different industries use virtual currencies these days. In this article, we will look at the most common industries that adopting blockchain technology in their business model.

1Banking

Cryptocurrencies impact the banking industry significantly. Nowadays, several financial institutions worldwide accept cryptocurrencies like Bitcoin, improving their banking actions’ security due to blockchain technology. Essentially, this new advancement prioritizes secure transactions by using a decentralized ledger system that ensures the transfers are dependable and easy.

Moreover, cryptocurrencies facilitate payment procedures that include quicker completed transaction times and lower banking fees. Not all banks offer cryptocurrency services, but these exchanges are becoming increasingly popular in the modern world.

2Healthcare

Unfortunately, there are several issues in storing patients’ health data. And because this private information is found in centrally located files, anyone can access it easily, leading to losses, theft or data breaches. This is why blockchain technology plays such a critical role in this industry. Firstly, it enables quick access to information and removes the need for a central authority. Hackers can’t corrupt the data easily because the blocks are connected to one another and distributed through the nodes.

Counterfeit medication is another concern in the healthcare sector, and blockchain technology brings a solution to this, too. It’s sometimes difficult to distinguish counterfeit medications from real ones. However, blockchain technology can trace the medicine’s provenance through supply chain management protocols. Blockchain is likely to become more common in the healthcare industry in the years to come, as it can be used to process payments, manage medical records, ensure pharmaceutical traceability and data security, and secure data regarding clinical trials’ results.

3Real Estate

Real Estate is another industry that adopting blockchain technology for several use cases. Purchasing Real Estate is a lengthy process that requires a lot of paperwork. On top of that, it also involves significant risk of fraud. However, blockchain can provide a permanent, distributed ledger between agents, purchasers, lenders, insurance providers, and all others involved in a transaction.

Moreover, it promises to make the buying and selling process more transparent and speed up transactions. Plus, it reduces costs and eliminates the need for human intermediaries.

4Cybersecurity

Cyberattacks currently pose significant threats to businesses and individuals. Blockchain technology can end this nightmare by securing your information against unauthorized access. Blockchain is a decentralized system, making it ideal for those environments where there’s a need for high security. The data stored on a blockchain network is encrypted and verified via cryptographic algorithms, leading to no point of entry for a massive attack.

Moreover, peer-to-peer connections make it possible to spot malicious data attacks, and as such, the data can’t be altered. Through blockchain, transactions can be recorded transparently and securely, and the information stays private. Since blockchain technology provides so many benefits regarding cybersecurity, more companies will likely incorporate it in the future to enhance their cybersecurity strategy.

5Gaming

Like in the banking sector, the gaming industry benefits from cryptocurrencies by cutting out the middleman and eliminating hefty fees. The best part? Users get crypto as a reward if they complete a challenge or respond to in-game advertising. Instead of using traditional credit or debit cards, gamers can use specific cryptocurrencies that are now accepted in the gaming environment.

Cryptocurrencies are also popular in the online casino industry, as many players of table games, slots, and more use digital money to facilitate efficient and safe virtual gameplay. This sector grows competitively, and platforms aim at providing several welcome offers for those users who want to join the casino gaming community. As more gamers in this sector learn about crypto, they will start viewing it as a secure monetary form. Hence, cryptocurrency will continue to occupy a significant place in the gaming industry.

6Travel

Several businesses in the travel industry use crypto to boost their services. Before going on a vacation, it’s necessary to make different transactions, including hotel bookings, car rentals, and flight tickets. Fortunately, different travel platforms accept cryptocurrencies as a payment method. And by doing this, they make the transaction process more traceable and secure.

But blockchain technology doesn’t benefit the travel sector only from this perspective. It also makes travelers’ lives easier by tracking luggage and enhancing the customer service experience.

7Digital Advertising

The digital advertising industry doesn’t only accept payment with digital money. It also uses blockchain technology to enhance data security and gain more trust from customers. Additionally, blockchain eliminates the need for a third party that usually exists between the seller and the ad. Besides optimizing the transaction, this also prevents fraud.

Moreover, content delivery occurs through data analytics, ensuring that the target audience is appropriate and the ads are timely. What’s more, data analytics also helps produce enough ROI. In other words, incorporating crypto and blockchain in this sector makes marketing services more controlled, effective, and transparent – which isn’t the case for traditional methods.

8Voting

The 2016 election changed voter safety. Misinformation is dangerous, and so is ‘fake news’ that is unfortunately very common. Different cases of digital deception have become a significant concern, not only locally but also internationally. But blockchain technology is also transforming this industry, as it can help track individual node activity, meaning that it verifies identification, tracks and compares behaviors of suspect users, and so on.

Online voting is now possible due to blockchain, and it will likely result in a significant turnout of voters when the election occurs. People can vote easily, and they are allowed to keep their identities anonymous if they prefer doing so. With blockchain technology, officials ensure the votes are accurate, as the ID can only be attributed to a single vote. It’s not possible for the vote to be erased or changed when it is added to the ledger, meaning that fraud is not likely to happen.

The bottom line

Above listed different industries are adopting blockchain technology where it makes a significant difference. No one can tell what this explosive industry can bring to the world in the years to come, but one thing is for sure: it has the potential to transform different sectors in a way that no one could ever imagine and, thus, facilitate business operations and help them thrive.


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