Welcome to the first-ever edition of The Pulse, your monthly news round-up Powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse!
Your News Round-Up
- Which Government Policies Could Affect the Beauty Industry?
Labour’s key policies were set out in the King’s Speech at the State Opening of Parliament. Here are the key policies set to affect our industry. Key areas include changes to business rates, which may offer some relief, and new sustainability regulations that may require salons to adapt their waste management practices. The rise in the National Living Wage will affect payroll costs, while energy price fluctuations and potential subsidies are also on the horizon, directly impacting operational expenses. It’s crucial to stay informed and proactive—these changes could affect everything from your bottom line to how you manage your staff and services. Keeping ahead of these developments will help ensure your salon’s continued growth and compliance. Learn More - UK Govt Fully Funds the Cost of Apprenticeships
Since 1 April 2024, the UK government pays the full cost of apprenticeships for people aged 21 or under at small firms. UK Prime Minister Rishi Sunak has announced significant reforms to the apprenticeship system, particularly benefiting small and medium-sized enterprises (SMEs), including salons. The changes aim to simplify the process and provide more financial support, making it easier for salons to hire and train apprentices. Key reforms include increased funding, more flexible training options, and reduced administrative burdens. For salon owners, this could mean a more cost-effective way to grow your team and invest in the future of your business. Stay informed and consider how these changes could help you bring in new talent. Learn More - Haircare for Hijabi Women
Tips on increasing in-salon inclusivity & training for hairdressing services for women who wear hijabs. The hairdressing industry is recognising the need to cater to hijabi women, who often face challenges in accessing suitable haircare. Salons can stand out by offering private spaces where hijabi clients can comfortably remove their hijabs and receive services. Investing in specialised training for your team to understand the specific needs of hair covered for long periods is crucial. By being culturally sensitive and inclusive, your salon can attract and retain a valuable, underserved clientele. Learn More - Pedal With Purpose for the Hair & Beauty Charity
The Hair & Beauty Charity is inviting all cycling enthusiasts (and those less enthusiastic!) to Pedal with Purpose and take part in its new one-day bike ride challenge taking place simultaneously in the Peak District and in Tunbridge Wells on Sunday, 22nd September 2024. Learn More - The One Change That Switched Up My Social
Co-founder of Jack & the Wolfe, Jack Mead, has cemented his position as a hair transformation specialist on Instagram through his engaging client appointments, filmed from his mirror. Focusing on engaging content rather than just promotional posts dramatically increased client interaction and bookings. By prioritising authentic, relatable content that resonates with your audience, you can build stronger connections and drive more business. The takeaway? Shift your social media approach from selling to storytelling, and watch your engagement soar. Learn more - Not Another Salon Challenges the Beauty Industry With New Price Inclusivity Initiative
Not Another Salon are proud to launch a pioneering initiative for ‘Price Inclusivity,’ becoming the first salon in the UK to offer a specific number of appointments each month at a reduced cost for individuals on low incomes. Their initiative moves away from traditional gender-based pricing and instead charges based on hair length, density, and time required for services. This approach promotes fairness and transparency, ensuring clients are charged for the work involved rather than outdated stereotypes. For salon owners, this is a reminder to re-evaluate your pricing strategy—embracing inclusivity could not only align with modern values but also attract a broader clientele. Learn More - How Can Brands Use Ai For Even Better Social Media?
In their new report, Dash Hudson uncovers the ways in which brands can harness Ai in their social media strategies without sacrificing creativity and authenticity.The article highlights how AI is enhancing social media strategies for salons, particularly through tools that help schedule posts, analyse engagement, and tailor content to specific audiences. Salons can use AI to create more personalised marketing campaigns and respond to trends in real-time. Key takeaway: Consider AI tools that automate post scheduling and analyse which content resonates best with your followers, helping you optimise your social media strategy and increase client engagement. Learn More
Article Spotlight
Phorest Launches Initiative To Help Those Affected by The Closure of SK:N Clinics
We at Phorest are stepping up to support beauty professionals affected by the sudden closure of SK:N clinics across The UK. To help connect those who have lost their jobs with new opportunities, we’ve created a live database of salons and clinics that are hiring. Over 140 businesses have already shared job openings. “We want to alleviate the stress and connect professionals with new opportunities,” said Luke Doolin, Phorest Country Manager for the UK & Ireland. Check it out here!
Phorest News
Phorest recently hosted a successful beach clean-up event at Bull Island, Dublin, as part of the global Plastic Free July initiative. The event was a collaboration with Clean Coasts, an Irish organization focused on protecting coastlines, where Phorest employees actively participated in removing litter from the beach. This effort demonstrated Phorest’s commitment to sustainability, environmental stewardship, and community engagement. Sarah McEvoy, Interim Head of People at Phorest, expressed pride in the team’s dedication to creating a cleaner, greener future.
Thanks for Reading!
We hope you’ve enjoyed the first edition of The Pulse! Stay tuned for next month’s edition, where we’ll dive into even more industry news, regional affairs, Phorest updates, and more
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