Weekend Special: Wine and Social Media

Posted on the 05 September 2011 by Onqmarketing @onqmarketing

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I’ve still had no complaints about the girl above and this is now the fifth week in a row….Does anybody know who she is?   IF ONLY There’s probably only one thing that my partner and I love more than coffee (and more than food) and that is wine. We visited a few cellar doors in the Grampians region earlier this week including a couple of notable brands in Seppelt and Bests. Both from the small town of Great Western and both started in the 1800s, one by Henry Best and the other by his brother Joseph Best. Now, obviously the guys are gone and a few things have changed since then..bottled water, mobile phones and social media, etc. Seppelt is currently owned by Fosters (for now) and Best’s is privately owned. Seppelt has clearly pumped a heap of money into its cellar door for the tourists (Great tour by the way). Bests on the other hand is a little more humble in its cellar door and from what I can see is not deliberately trying to attract the tourists. It’s a really different approach that is highlighted by their forays into Social Media. Seppelt appears to have only recently started a Facebook page and has 111 ‘Likes’, I can’t find a Twitter profile and there is no mention of Social Media on their website or any of their marketing material. Bests on the other hand has a Facebook page with almost 2,000 ‘Likes’, they’re posting videos and have an engaging community. They also have a Twitter profile with more than 2,000 followers. This isn’t a ‘I’ve got more than you’ thing, it’s just that one is making the most of what is on offer and engaging with its customers, the other is managed by a big corporate that just doesn’t get it. So my advice to Seppelt (and Fosters) and other wineries looking to follow in Bests footsteps and create an online community…. If you want to follow or like Bests Wines please visit or Wine marketing, what a gig! INFOGRAPHIC OF THE WEEK Here’s one from that illustrates how to use Twitter…It’s not bad, at least for someone new to Twitter. Check it out. HANDY LINKS/TOOLS Get around this one, it’s great provides you with a service to test your new website or simply update it to optimise conversions. Basically sign up and then have people view your website through the service to get feedback on what works and what doesn’t. It’s really cheap from $9 per month and they offer a 30-day free trial offer. A POST WORTH READING ’11 Best SEO Blogs To Follow in 2011′ – via Kaiserthe Sage ’13 Hot Facebook Tips from the Pros’ – via Social Media Examiner ‘Getting the Most out of LinkedIn for B2B’ - via Marketing Profs DID YOU KNOW …That 22% of UK Grandparents use a social network and of these 34% are on Twitter..Thanks for the RT Nan!! All this and more in...

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