Notice the targeting? …..Nice. IF ONLY I came across a great article on LinkedIn by Gareth Case titled ‘Top 5 Marketing Trends for 2012′. In summary Gareth nominated Location Based Marketing, QR Codes, Video, Social and Infographics. I certainly agree with a couple of them but to me it wasn’t about what was included, more so one glaring admission I thought and that is mobile advertising. I’m not saying anything groundbreaking here either, there’s plenty of stats or should I say projections detailing the rise in mobile advertising revenues. With the low cost, targeting ability and the fact that the advertising can reach our audience while they’re out, I see this really escalating among the mainstream more so than QR Codes for instance. I love QR Codes but they’ve been coming for a few years now. ~ Not sure if it’s been resolved yet but how about outgoing Yahoo Chief Carol Bartz facing the prospect of losing $10million because of disparaging comments on her sacking. If only she had not let those F-Bombs out. Ouch! INFOGRAPHIC OF THE WEEK There is no doubt whatsoever that mobile payments are going to go through the roof in the short to medium term. Here is a mobile payments infographic from Mobile Payments Today that highlights projected mobile payments, what type of payments can be made and also whom the big players in the market are. HANDY LINKS/TOOLS Yes another Twitter tool this week..There are so many good ones out there. How are you looking for people to follow on Twitter? Following particular hashtags? Browsing the Listorious directory? Here’s a fantastic site/tool that allows you to search Twitter bios for keywords. Give Follower Wonk a go. It even allows you to analyze someone on Twitter and it segments who they’re following and who is following them. A POST WORTH READING ’5 Tips To Get More Online Customer Reviews’- via Search Engine Land ‘How Consumers Interact With Brands on Facebook’ – via Mashable ’22 Effective Tips to Optimise Your B2B Website’- via Social Media Today A BUSINESS IDEA TO TAKE-AWAY I started with a marketing idea last week, this week is more of a business idea. I’ve been holding on to this one for a couple of years after seeing a website that allowed golfers to get their swings reviewed. I preface this again with, i’m not sure if it is already happening but here it is. #2 – Tell me if i’m wrong but girls do love getting peer approval for their outfits before going out. What if there was a networking site that allowed girls to take a photo of their outfit and upload. The outfit could then be reviewed by peers without all the hassle. This could be locked to ensure we don’t put them under too much speculation. The site could even then hire professionals during peak times to give tips to girls using the service. Imagine the advertisers!! If anyone is looking for more pearlers like this one, i’m...
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