Food & Drink Magazine

Weber- American Covered Grilling Master Forays into North India – Brand Launch

By Indian Food Freak @IFoodFreak

Weber India, a 100% subsidiary of Weber Stephen Products LLC, expands its footprint with the opening of its flagship store on MG Road, New Delhi and exclusive experiential zone Weber- American covered Grilling Master forays into North India – Brand LaunchNew Delhi: 'Grill Academy' in the same premise. The premier grilling products manufacturer major has introduced its extensive range of Grilling products for B2B and B2C customers, including the signature charcoal grills and gas grills along with grilling accessories.

Going forward with its essence, "Don't just grill, let's Weber"- Weber is here to add a new dimension to the culinary experience. At the launch event, two star chefs demonstrated scrumptious fusion of local gourmet with a twist of American grilling culture, and showcased Weber's unique method of cooking - "covered grilling" to the eminent guests. The versatile and unique characteristics makes the weber experience and provides delicious results - of cooking on a Weber second to none.

Weber- American covered Grilling Master forays into North India – Brand Launch
On this occasion, Mr. Manish Khandelwal, Managing Director, Weber-Stephen Barbecue Products India Private Limited said , "Weber is loved world over for its closed-lid grilling products and experience. Expansion to North India is a logical step as it has favourable climatic conditions and preference for grilled food. Also, with changing preferences of millennials who equate personal time and freedom with luxury, we are sure that our customers will love us and will only do Weber!"

Weber's vision is to change the way of grilling with the ultimate barbecue experience - done the Weber way. It brings together communities and allows users to spend quality time with friends and family. With the invention of the covered-lid grill, Weber has made possible a healthy way of cooking that creates mouth- watering food that can inspire and be enjoyed and shared by everyone.

Weber- American covered Grilling Master forays into North India – Brand Launch
He further added , "As Weber is becoming synonymous with Grilling, we have also launched our Grill Academy in India where people can learn authentic ways of grilling to prepare delicious food under the guidance of the Weber Chef. Grill Academy is one of its kind initiative which is appreciated globally by food lovers and we welcome customers to experience the world of Weber."

The soul of Weber lays in its unparalleled quality, grilling performance, ease of use, generous warranty and customer-centric service that millions of happy customers enjoy around the world. Weber reaches out to top 10 cities including Metro and mini metros through stores and authorized retail dealer partners in Delhi NCR, Chandigarh, Ludhiana, Mumbai, Pune, Ahmedabad, Bangalore, Hyderabad, Chennai and Kochi. Weber products are also available through online stores to ensure its availability to grill lovers across the country.

Weber - A pioneer to BBQ Version 2.0

Different from other grills, Weber is bringing a brand new concept of "closed-lid grilling" to India. With a Weber barbecue, you can grill, bake and roast and smoke, whether it is paneer tikkas or thin-crust pizzas or desserts, all could be easily managed on Weber. By cooking seemingly impossible dishes, Weber fires up infinite cooking possibilities.

Born from a buoy in 1952, Weber initiated its story by developing "covered grilling", which changed our earlier concept of Barbecue and sparked a backyard revolution in American history. After a thriving growth of six decades, Weber has become a world-leading manufacturer of high-end grills. Dedicated to develop innovative Barbecue experience, Weber has been providing unique cooking methods to every consumer with its creations.

Weber's Charcoal and Gas grills are two categories available in India, including fashionable Q-series, charcoal series, gas grill series, which are designed to satisfy various demands for Barbecue in park, lawn, small balcony or even for camping purposes. In addition, Weber also provides different functional accessories from basic to professional level, which add more fun to our "covered grilling" experience.


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