WAWA is a workshop – store – restaurant where children, with the help of instructors and nutritionists, have fun cooking and discovering organic fruit and vegetables.
The children together with their parents can then consume the cooked dishes in the little restaurant of the store.
In this way children associate healthy food to something fun and it is easier to introduce it naturally in their diet.
The idea behind this project is to raise and combate childhood obesity, one of most serious public health problems of the 21st century.
We created and designed cooking recipes packs for families that include a book, some tools and the basic ingredients needed for a healthy and entertaining meal to be prepared at home. The packaging is wrapped in a handmade illustrated cloth using the japanese technique furoshikique, once unwrapped the cloth can be used as a tablecloth. The containers are made from recycled materials that can be reused in the house to hold other ingredients. The cookbook is designed with large illustrations and includes very simple explanations thus making it easily accessible by children aged 3 to 8 .
The logo is handmade using a rope. The word “wawa” means “child” in pre-Columbian language, culture that had a great admiration and respect for the earth.
Graphic Designer: Carla Cascales Alimbau and Viviana Gómez
Brand: Wawa.
Media: Print, packaging.
Country: Spain.
