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Visible Measures Launches New Site To Show The “True Reach” Of A Video Campaign

Posted on the 23 January 2015 by Configcrazy @configcrazy

Visible Measures Launches New Site To Show The “True Reach” Of A Video CampaignOriginally posted on TechCrunch:

It's easy to tell when a video has been successful online, right? Just go to YouTube and look at how many views it has.

Except YouTube isn't the only site around (as I remind myself anytime I look at the view counts on TechCrunch's YouTube channel). That's why Visible Measures, a startup focused on video analytics and advertising, has launched a new site called True Reach, bringing viewing data together from across the web.

The data displayed on True Reach is pretty straightforward - it shows you a bunch of videos and their total viewership across what it says are hundreds of video sites, including YouTube, Facebook, Vimeo, DailyMotion, and AOL (which owns TechCrunch). If you click on a video, you'll not only be able to see it play, but also view the number of sites and clips (Visible Measures and True Reach is more interested in the...


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