Inside that huge package that is the Sunday New York Times, an interesting pull out promotional section for the new virtual reality project that premieres November today.
The Times is making the most about this event, building a campaign around the concept of “Every day we bring the world to our readers. With NYT VR, we bring our readers to the world.”
In combination with the App Store and Google Play, The Times is linking up with Google to distribute more than a million virtual reality kits to its subscribers starting today as part of a new project called NYT VR.
The Google Cardboard kits, which turn a smartphone into a basic virtual reality headset, will allow NYT readers to watch the first film to come out of the project, The Displaced, which follows three children who have been forced out their homes in south Sudan, eastern Ukraine and Syria.
That is the content being promoted in this six-page section seen here.
The Times is also releasing virtual reality films made by sponsors General Electric and Mini.
