Recently I was on StumbleUpon and found this:
It’s an awesome idea. And it made me think of the potential for other non-profit causes – finding a way to personify the issue with an everyday item or errand, make us consider it in a different way. If you ask me, this is the new way for non-profits to find a fresh audience – one that maybe hadn’t thought about their causes before or not enough to look their organizations up.