Golden Retriever pups featured in this Dog Rube Goldberg machine commercial | YouTube

Dog featured on carousel in the Purina Beneful Commercial | YouTube
In the latest online dog commercial released by Purina for their Beneful line of dog food, we see a gadgetry of toys, food tins, dog-propelled carousels and domino-powered dog wagon releases in this Rube Goldberg machine, an over-engineered machine that performs simple tasks in a very complex sequence. The commercial draws your attention from one scene to the next, propelled by the power of the pooch! In what appears to be a commercial shot in one cut, the climatic ending features their tagline “Play. It's Good for You.” With over 1.6 million page views, this dog video has gone viral! COMMERCIAL CREDITSClient: Purina Beneful Agency: Deep Focus Chief Executive Officer: Ian Schafer Executive Creative Director: Ken Kraemer Creative Director: Matt Steinwald Art Director: Scott Jones Copywriter: Micky Treutlein Producer: Sean Fleming Account Director: Jamie Julian
Production Company: Quiet Man
Director: Johnie Semerad
Music: Yessian VIDEO: The highly-complex dog commercial with a simple message