Waxgirl333

LATEST ARTICLES ( 492 )

• Your Biggest Marketing Resolution for 2013

  

  shouldn’t have anything to do with sales, or social media or content marketing. Your biggest marketing resolution for 2013 should be stellar customer service. Read more

  Posted on 02 January 2013 SELF EXPRESSION, SOCIAL MEDIA

• What If We Declared a No Marketing Day?

  

  Sometimes I wonder about all the marketing for brands on Christmas Eve and Christmas Day. I understand that we are not all Christians but I don’t think they’re... Read more

  Posted on 26 December 2012 SELF EXPRESSION, SOCIAL MEDIA

• Becoming Developer-savvy

  

  I’m always amazed at the disparity between businesses who use a simple WordPress theme and those who spend thousands with an independent programmer to develop... Read more

  Posted on 11 December 2012 SELF EXPRESSION, SOCIAL MEDIA

• Why Brand Journalism Means Being a Good Neighbor First

  

  Along with content marketing, we keep hearing the term “brand journalism” when people talk about public relations. The conundrum these days is that the less... Read more

  Posted on 28 November 2012 SELF EXPRESSION, SOCIAL MEDIA

• Optimizing with SEO Clerks.com

  Not only do you need create content, you also need to optimize that content. SEO used to be only about your pagerank and your Google search results. Read more

  Posted on 27 November 2012 SOCIAL MEDIA

• Are Promo Materials Still Worth It?

  

  I’ve been writing quite a bit about content marketing and the appeal of having your intellectual capital on full display online. But a client asked me this... Read more

  Posted on 07 November 2012 SELF EXPRESSION, SOCIAL MEDIA

• Developing a Content Marketing Strategy

  

  Okay, last time I told you what NOT to do in terms of content marketing. And really, it all boils down to having a good content marketing strategy BEFORE you... Read more

  Posted on 01 November 2012 SELF EXPRESSION, SOCIAL MEDIA

• Six Reasons Why If You Failed with a Blog, You’ll Suck at Content Marketing

  

  The new buzz about content marketing or “brand journalism” is really about the brand creating the content, rather than waiting for media to publish something... Read more

  Posted on 24 October 2012 SELF EXPRESSION, SOCIAL MEDIA

• Why Content Marketing?

  

  I Good to Great Content Marketing: 5 Content Strategies Working for Marketers from Content Marketing Institute Read more

  Posted on 22 October 2012 SELF EXPRESSION, SOCIAL MEDIA

• Content Marketing is Changing My Job

  

  I’ve talked to many PR folks about how much our jobs have changed in the last couple of years. I love that for most public relations people, writing (and even... Read more

  Posted on 15 October 2012 SELF EXPRESSION, SOCIAL MEDIA

• SlideShare – the Best Social Network You’ve Never Heard of

  

  I love SlideShare for professionals. It’s an excellent visual tool for sharing content and for creating conversions to your site. I tell all my clients that if... Read more

  Posted on 21 September 2012 SELF EXPRESSION, SOCIAL MEDIA

• Marketers Keep Forgetting This One True Fact..

  

  …as consumers, we loooove a deal. I was reading Forbes’ recent story about the ouster of Michael Francis, President of J.C. Penney and I was reminded of my... Read more

  Posted on 18 September 2012 SELF EXPRESSION, SOCIAL MEDIA

• Startup Open Competition Deadline September 15

  

  Companies that have opened for business by incorporating, have their first sale, obtain outside funding, or any other milestone that marks the beginning of the... Read more

  Posted on 06 September 2012 SELF EXPRESSION, SOCIAL MEDIA

• Great Small Business Promotion Across the Pond

  

  This one has it all for a small business. Great non-profit tie-in, local celebrity, daredevil stunt and strong multimedia provided. Read more

  Posted on 22 August 2012 SELF EXPRESSION, SOCIAL MEDIA

• Here’s a Great Small Business Promotion from Across the Pond

  

  This one has it all for a small business. Great non-profit tie-in, local celebrity, daredevil stunt and strong multimedia provided. Read more

  Posted on 22 August 2012 SELF EXPRESSION, SOCIAL MEDIA

• The Mountain Biker’s Guide to Marketing

  

  I have a good Facebook friend and fellow marketing expert, Robert Allan Paul, that always has a great way of looking at basic marketing tenets in a new way. Read more

  Posted on 16 August 2012 SELF EXPRESSION, SOCIAL MEDIA

• So…stop Using That Word So Much

  I’ve noticed, now that we’ve gotten most of our “likes” and “ums” out of our speaking practice, that people are starting to LOVE using the word “so”. Read more

  Posted on 13 August 2012 SELF EXPRESSION, SOCIAL MEDIA

• Is Gratitude the Key to Success?

  

  I read this piece today by Geoffrey James on Inc.com and wanted to share it. Here’s an excerpt and a link to the full article. Enjoy! True Secret to Success by... Read more

  Posted on 24 July 2012 SELF EXPRESSION

• Be Patient and Wait for Marketing to Work

  

  Seasoned marketing people know that long term results come from persistence, patience and creativity. Sometimes, though, I think the media’s celebration of... Read more

  Posted on 16 July 2012 BUSINESS, SELF EXPRESSION, SOCIAL MEDIA

• George Carlin on Marketing and Advertising

  Read more

  Posted on 11 July 2012 SELF EXPRESSION, SOCIAL MEDIA