Waxgirl333

LATEST ARTICLES ( 492 )

• There’s a Time and a Place for Pizza…and for Crisis Management

  

  By Dina Ely Oh, DiGiorno. What a week you’ve had. In the wake of the Ray Rice video and ensuing controversy, the Twitterverse showed some true vulnerability... Read more

  Posted on 12 September 2014 SELF EXPRESSION, SOCIAL MEDIA

• Study: Social Media Usage in the Midwest

  

  Some time ago I was happy to participate in the Social Scene Midwest study of social media usage in the Midwest. In exchange, they promised us participants a... Read more

  Posted on 11 September 2014 SELF EXPRESSION, SOCIAL MEDIA

• Interactive Content is Coming. Are You Ready?

  

  For years, the tried and true adage has been “content is king”. That hasn’t changed much – content still rules the ‘net, whether it’s user-generated like CNN... Read more

  Posted on 03 September 2014 SELF EXPRESSION, SOCIAL MEDIA

• This is Why We Love Bloggers, and You Should Too

  

  Whether you’re a public relations specialist whose primary contact with blogs comes from relationships with bloggers themselves – not unlike media... Read more

  Posted on 03 September 2014 SELF EXPRESSION, SOCIAL MEDIA

• The Social Video Starter Guide

  

  By Ivan Serrano Back in the day, marketing was done Mad Men style – advertisements on large banners and in pages of magazines, advertising “Buy One Get One Free... Read more

  Posted on 29 August 2014 SELF EXPRESSION, SOCIAL MEDIA

• How Google Has Ruled Online Communications

  

  By Ivan Serrano In 1985, just when the mobile phone was getting on its feet, the idea for Google was born. Two 22-year-old Stanford graduate students decided th... Read more

  Posted on 28 August 2014 SELF EXPRESSION, SOCIAL MEDIA

• Featured in PRNewser’s List of PR Blogs to Bookmark Today

  

  Imagine my delight when I discovered that PRNewser recently included the Wax blog in its list of The 25 (Other) PR Blogs You Should Bookmark Today! The... Read more

  Posted on 25 August 2014 SELF EXPRESSION, SOCIAL MEDIA

• The Power of Customer Reviews & How You Can Capitalize on Them

  

  Cultivating a steady stream of positive customer reviews is a surefire way to set your business apart from competitors. Many companies even gain an edge by... Read more

  Posted on 18 August 2014 SELF EXPRESSION, SOCIAL MEDIA

• A Book by Its Cover? No More! A Case for Traditional Marketing

  

  As someone who has become adjusted to digital marketing, having grown up with the web, it feels out of place when I begin to look around my physical settings an... Read more

  Posted on 15 August 2014 SELF EXPRESSION, SOCIAL MEDIA

• Defining Long Tail Keywords: Content Marketing’s New Best Friend

  

  By Tyler Weber, Marketing Communications Director, Digital Solutions, Inc How often do you find yourself conducting a web search? Read more

  Posted on 14 August 2014 SELF EXPRESSION, SOCIAL MEDIA

• Avoiding Oversaturation and Combating Content Shock

  

  (Image Courtesy of Shutterstock) By Nick Rojas The World Wide Web has granted the ability to create and distribute content at a rate never before achieved in... Read more

  Posted on 13 August 2014 SELF EXPRESSION, SOCIAL MEDIA

• A Clear-Cut Checklist for Integrated Marketing Communications

  

  Recently, Pratik Dholakiya of E2M Solutions and OnlyDesign created an excellent checklist that marketers can follow to add integrated marketing communications t... Read more

  Posted on 07 August 2014 SELF EXPRESSION, SOCIAL MEDIA

• Change Your IMC Game with Integrated Video

  

  Joe Gura, one of my colleagues at West Virginia University, recently gave a great presentation at the Integrate 2014 Conference about an innovative approach to... Read more

  Posted on 05 August 2014 SELF EXPRESSION, SOCIAL MEDIA

• How Traditional Marketing Complements Digital

  

  With the advent of massive social media advertising, internet banner ads, and direct email marketing, many companies have abandoned tried and true marketing... Read more

  Posted on 02 August 2014 SELF EXPRESSION, SOCIAL MEDIA

• At First This Article About Click Baiting Blew Me Away – But Then It Chilled Me...

  

  Tongue-in-cheek headline aside, Bluewater recently tackled the topic of click baiting, a plague upon social media unleashed by sites like Upworthy, Buzzfeed,... Read more

  Posted on 30 July 2014 SELF EXPRESSION, SOCIAL MEDIA

• Budget Strategies for Your Content Marketing Launch

  

  Seventy-one percent of marketers will increase their spending on content marketing this year, according to recent Curata report. Read more

  Posted on 29 July 2014 SELF EXPRESSION, SOCIAL MEDIA

• Mad Men Or Mad Math? The Decline and Rebirth of Online Advertising

  

  Credit AMC TVBy Satish Polisetti As more sites like Facebook, Twitter and Buzzfeed blend ads directly into a user’s content stream, the future of online... Read more

  Posted on 25 July 2014 SELF EXPRESSION, SOCIAL MEDIA

• Growth Hacking Strategies That Work

  

  Have you always wondered how the “big guys” succeeded? WebPower Up breaks it down nicely in this infographic, with nuggets of growth hacking wisdom you can... Read more

  Posted on 18 July 2014 SELF EXPRESSION, SOCIAL MEDIA

• Traditional Marketing Platforms That Are Still Relevant Today

  

  I recently came across a really good article by Rohan Ayyar, contributor author to Entrepreneur, about “old school” marketing channels that still serve a purpos... Read more

  Posted on 17 July 2014 SELF EXPRESSION, SOCIAL MEDIA

• 6 Ways to Find Charity Work You Are Passionate About

  

  By Theresa Roemer – Business philanthropy expert Charity work is a labor of love and can provide you some of the most rewarding experiences of your life. Read more

  Posted on 17 July 2014 SELF EXPRESSION, SOCIAL MEDIA