Themarioblog
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TheMarioBlog
http://www.garciamedia.com/blog
A daily visit with Mario Garcia about issues related to media generally, with emphasis on rethinking of publications, multi platform publishing, and case studies of Garcia Media current projects
LATEST ARTICLES ( 1384 )
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It’s All About Facebook This Week
While flying this week I have come across two articles where Facebook is mentioned front and center. Let’s face it: Facebook is becoming more of a news... Read more
Posted on 15 April 2016 MEDIA, SOCIAL MEDIA, TECH -
Reuters Content Gets an Extra Kick with Redbull Media
Redbull is more than a carbonated drink known to give you an extra energy boost to party all night. It also has Redbull Media House, which is now offering its... Read more
Posted on 14 April 2016 MEDIA, SOCIAL MEDIA, TECH -
Postmedia: Launching the Reimagined Vancouver Sun
The Vancouver Sun is the latest of the eight Postmedia newspapers of Canada to introduce a new look and visual identity. It is also a total rethinking of how... Read more
Posted on 13 April 2016 MEDIA, SOCIAL MEDIA, TECH -
Those Glossy Wraparound Ads of Europe
Not all is lost in the print advertising department and this is the second time in a week that I run into a newspaper with a splashy wraparound ad around its... Read more
Posted on 12 April 2016 MEDIA, SOCIAL MEDIA, TECH -
Best Print Design: Germany’s Die Zeit
Congratulations to the talented and creative design team of Germany’s Die Zeit for achieving this great honor again from the Society of News Design. Read more
Posted on 11 April 2016 MEDIA, SOCIAL MEDIA, TECH -
The Economist “unwinds” with New Supplement
The new supplement, 1843, has a name that signals history, yet the content seems to be pretty much a thing of the present—and the future Read more
Posted on 08 April 2016 MEDIA, SOCIAL MEDIA, TECH -
In India: Print Advertising Still King
Working in India this week and continue to be surprised by the robust presence of advertising in printed newspapers here. Read more
Posted on 07 April 2016 MEDIA, SOCIAL MEDIA, TECH -
It’s All About That Important W: When!
The two tempos for news consumption, leaning forward and leaning back. provide the foundation for how people in the newsroom make content flow. Lately, editors... Read more
Posted on 06 April 2016 MEDIA, SOCIAL MEDIA, TECH -
Die Welt’s Anniversary Edition: Colorful, Insightful, Inspiring
Germany’s Die Welt’s first edition was April 2, 1946, and so this week it has celebrated its 70th birthday with a very special edition that we enjoyed a lot. Read more
Posted on 04 April 2016 MEDIA, SOCIAL MEDIA, TECH -
The Guardian: the Power of the Front Page
Here is a front page that has the goods, visually and journalistically. Read more
Posted on 04 April 2016 MEDIA, SOCIAL MEDIA, TECH -
Transformation in the Newsroom and the People Component
Collaborations are essential for newsrooms wanting to make that challenging jump from traditional, print-driven to digital and robustly mobile. The Marshall... Read more
Posted on 01 April 2016 MEDIA, SOCIAL MEDIA, TECH -
Add Blendle to Your List of Curated Content Alternatives
So 19 cents buys you an article at Blendle, the Dutch journalism start-up developing an iTunes-style payment method for newspapers, magazines and websites, whic... Read more
Posted on 31 March 2016 MEDIA, SOCIAL MEDIA, TECH -
It Takes a Village to Put out a Newspaper These Days
When Tyson Evans, of The New York Times, visited my Columbia class recently, he enlightened us with his stories of how breaking news and other stories move... Read more
Posted on 30 March 2016 MEDIA, SOCIAL MEDIA, TECH -
When the Designer Goes Retro
Pages we like: Today we profile a recent cover for the car supplement, AutoVisie, published by the Dutch newspaper, De Telegraaf, of Holland. Read more
Posted on 29 March 2016 MEDIA, SOCIAL MEDIA, TECH -
Reassessing Analytics One Story at a Time
So perhaps the analytics that most newspaper editors use is not so efficient. An American Press institute exec comes up with a new way to measure journalism... Read more
Posted on 28 March 2016 MEDIA, SOCIAL MEDIA, TECH -
They Bypass Homepage, Grow Audience
We often write about the possible end of the homepage here. It has worked for media company NowThis Media, which produces short form news videos. It has grown... Read more
Posted on 23 March 2016 MEDIA, SOCIAL MEDIA, TECH -
Gulf News: Coverage of a Plane Crash Too Close to Home
The Gulf News did excellent coverage with many human interest stories following the crash of a FlyDubai flight that originated in Dubai with destination Russia. Read more
Posted on 22 March 2016 MEDIA, SOCIAL MEDIA, TECH -
Obama’s Trip to Cuba: Some Personal Reflections
This is a difficult topic for me, but so many of you have sent me emails asking how I feel about President Obama’s trip to the island where I was born, that I... Read more
Posted on 21 March 2016 MEDIA, SOCIAL MEDIA, TECH -
What the Audience Wants : Predicting It, Measuring It, Offering It
Forget the aggregators: enter the predictors and the data analysts Read more
Posted on 18 March 2016 MEDIA, SOCIAL MEDIA, TECH -
The Washington Post: Mastering the Journalism of Interruptions
Those of us who keep an avid eye on The Washington Post are turning our attention to a series of newly introduced features in its online presentation to make... Read more
Posted on 17 March 2016 MEDIA, SOCIAL MEDIA, TECH