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The Economist “unwinds” with New Supplement

Posted on the 08 April 2016 by Themarioblog @garciainteract
The Economist “unwinds” with new supplementThe Economist “unwinds” with new supplement The Economist “unwinds” with new supplementThe Economist “unwinds” with new supplement
This is the weekend edition of TheMarioBlog and will be updated as needed. Next blog post is Monday, April 11

The Economist has introduced a supplement to emphasize features that allow its serious readers to relax a bit.

Titled, 1843, the new product includes the following topics: culture, technology, design, body + mind, style, food + drink, travel and multimedia.

The name has surprised many, and here is how 1843 editor explained the choice of name.  In her introductory column, Emma Duncan wrote:

“We’ve called our magazine 1843 to recall The Economist’s rich history and to indicate the closeness of the two publications. We’re designed for the same sort of reader – people who are curious about ideas and culture, and who want to know how others are thinking and what they are doing around the world – but we’re aiming to reach you when you’re in different modes. The Economist provides you with concise, evidence-based reporting and opinion; 1843 offers longer features that explore the world at a more leisurely pace, through profiles and narrative journalism. The Economist tells you what you need to know to navigate the modern world; 1843 will tell you what you might want to know to help you enjoy it a little more. The Economist covers the world out there; 1843 touches on things closer to home – design, style, personal tech, wellbeing, travel, food and drink. But the magazines have two crucial elements in common: an insatiable interest in how lives are changing and a superb network of correspondents around the world.”

What's in a name?

Some readers are a bit  puzzled —and not so happy—about the name chosen for 1843.  Here are some of the comments left behind:

“Nice content, awful name. My first thought was, “A magazine about the past.” Which it’s anything but.”

“It’s a silly name, which means nothing.”

“Awful name for such a brilliant magazine.”

TheMarioBlog post #2139
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