Themarioblog
MY BLOGS
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TheMarioBlog
http://www.garciamedia.com/blog
A daily visit with Mario Garcia about issues related to media generally, with emphasis on rethinking of publications, multi platform publishing, and case studies of Garcia Media current projects
LATEST ARTICLES ( 1384 )
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Times of Oman and the Rio 2016 Games: Pure Design Gold
This is the third of our series about how media companies enter the "competition" to capture the attention of the audience during the Rio 2016 Summer Olympic... Read more
Posted on 11 August 2016 MEDIA, SOCIAL MEDIA, TECH -
Times of Oman and the Rio Games: Pure Design Gold
This is the third of our series about how media companies enter the "competition" to capture the attention of the audience during the Rio 2016 Summer Olympic... Read more
Posted on 11 August 2016 MEDIA, SOCIAL MEDIA, TECH -
O Globo: a Special Summer Olympic Supplement—and It’s Free
Just in time for the Rio 2016 Summer Olympic Games, O Globo, of Brazil, is publishing a daily tabloid supplement with news about the event, with free... Read more
Posted on 10 August 2016 MEDIA, SOCIAL MEDIA, TECH -
In Turkey: Newspaper Art Director Arrested Following Coup
Fevzi Yazici, art director of Zaman, the Turkish daily newspaper, is said to have been arrested in the past few days as part of the Turkey post-coup. His name... Read more
Posted on 08 August 2016 MEDIA, SOCIAL MEDIA, TECH -
The Modern News Consumer? Interested but Hard to Retain
This is my fifth blog post after a month-long vacation and I continue to tap into subjects of interest that came to my attention while I was lying at the... Read more
Posted on 05 August 2016 MEDIA, SOCIAL MEDIA, TECH -
Mobile Advertising and the Quartz Experience
This is the fourth blog post since my return from vacation, and I am catching up with topics of interest discovered during the month I was away. Today: Quartz... Read more
Posted on 04 August 2016 MEDIA, SOCIAL MEDIA, TECH -
The Economist and Valuable Lessons from Social Media Involvement
In the third blog post since my return from a month of vacation, I continue to catch up with topics of interest that happened during July. Today: How The... Read more
Posted on 03 August 2016 MEDIA, SOCIAL MEDIA, TECH -
The Homepage is Not Dead——according to GQ
In the second blog post since my return from a month of vacation, I continue to catch up with topics of interest that happened during July. Today: GQ’s... Read more
Posted on 02 August 2016 MEDIA, SOCIAL MEDIA, TECH -
Advertising and Mobile: Getting It Right in Sweden
It’s the question of the day: how can one monetize all that traffic on mobile? It seems that Schibsted's Sweden operation has found the way to do so. This is... Read more
Posted on 01 August 2016 MEDIA, SOCIAL MEDIA, TECH -
Gone to the Beach!
It is that time of the year when I join my family for a beach vacation. Hope your have some summer time off as well. TheMarioBlog will return in early August.... Read more
Posted on 28 June 2016 MEDIA, SOCIAL MEDIA, TECH -
Argentina: La Nueva to Discontinue Daily Print Edition
It is a first for Argentina, although more of a trend that is catching on worldwide: discontinuation of the print edition of a long established newspaper, but... Read more
Posted on 27 June 2016 MEDIA, SOCIAL MEDIA, TECH -
API Building and the Campaign to Save It
For many in our industry, the American Press Institute represents one of the premiere centers for training in the country. Today, the Marcel Breuer-designed... Read more
Posted on 24 June 2016 MEDIA, SOCIAL MEDIA, TECH -
Mobile Gains, but Traditional Media Keeping up
Mobile internet use has grown 69% a year for the last four years, we look at our smartphone more than 100 times a day, yet we are also watching TV news,... Read more
Posted on 23 June 2016 MEDIA, SOCIAL MEDIA, TECH -
Reuters Report: Social Media Major Source of News, but Audience Won’t Pay...
The Reuters Report 2016 is out: Most news consumers, especially younger ones, get their news on mobile and through social media. And they don’t pay for it and... Read more
Posted on 22 June 2016 MEDIA, SOCIAL MEDIA, TECH -
Turning Your Old Newspaper Archives into Apps
We know that newspapers are repositories of history, as anyone who ever worked into a newspaper “morgue” knows. Now those folks at Visiolink in Denmark urge yo... Read more
Posted on 21 June 2016 MEDIA, SOCIAL MEDIA, TECH -
It’s a Newly Reimagined Website for Columbia’s Journalism School
It is with much pride that we announce that our Garcia Media team has worked closely with my fellow faculty members at the Columbia University School of... Read more
Posted on 20 June 2016 MEDIA, SOCIAL MEDIA, TECH -
The End of the Period as a Punctuation Mark? Say It Isn’t So
It’s the type of article that surprises and gets ahead of the line in the midst of dozens of headlines fighting for one’s attention. The Headline: Period.... Read more
Posted on 17 June 2016 MEDIA, SOCIAL MEDIA, TECH -
When Simplicity Tells the Story Best
Had to show you this IKEA advertisement from Sweden. It has that Scandinavian touch of minimalism, but very effective as well. And Argentina's La Nacion... Read more
Posted on 16 June 2016 MEDIA, SOCIAL MEDIA, TECH -
WAN IFRA Congress: Highlights and Takeaways
I participated this week in the 68th Annual WAN IFRA World Congress where many discussions/seminars took place. Attended by over 1000 publishers, designers and... Read more
Posted on 15 June 2016 MEDIA, SOCIAL MEDIA, TECH -
Speaking at WAN IFRA World Congress Today
Cartagena, Colombia---Publishers, editors, designers, engineers and media types from around the globe are gathered here in Cartagena de las Indias for the WAN... Read more
Posted on 14 June 2016 MEDIA, SOCIAL MEDIA, TECH