Themarioblog

LATEST ARTICLES ( 1384 )

• Native Advertising and Recruiting Those Needed Storytellers

  TAKEAWAY: So, it is the renaissance of brand storytelling and the techniques of multimedia storytelling come to the rescue. It is, in my view, the hottest... Read more

  Posted on 08 April 2014 MEDIA, SOCIAL MEDIA, TECH

• Native Advertising and Recruiting Those Needed Storytellers

  TAKEAWAY: So, it is the renaissance of brand storytelling and the techniques of multimedia storytelling come to the rescue. Read more

  Posted on 08 April 2014 MEDIA, SOCIAL MEDIA, TECH

• When an Illustration is What the Story Calls For…...

  

  Power of illustration TAKEAWAY: Sometimes it is an illustration that best presents the subject visually. This week, the Gulf News previews the Indian elections... Read more

  Posted on 07 April 2014 MEDIA, SOCIAL MEDIA, TECH

• When an Illustration is What the Story Calls For…...

  

  TAKEAWAY: Sometimes it is an illustration that best presents the subject visually. This week, the Gulf News previews the Indian elections with some first rate... Read more

  Posted on 07 April 2014 MEDIA, SOCIAL MEDIA, TECH

• Aftenposten Rethink One Week Later: and the Readers Like It!

  

  TAKEAWAY: A week ago Norway’s Aftenposten introduced several changes, including in its design, but also a new approach to covering news across the platforms of... Read more

  Posted on 04 April 2014 MEDIA, SOCIAL MEDIA, TECH

• Aftenposten Rethink One Week Later: and the Readers Like It!

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, April 7. TAKEAWAY: A week ago Norway’s Aftenposten... Read more

  Posted on 04 April 2014 MEDIA, SOCIAL MEDIA, TECH

• A Case for the Slowing Down of News

  TAKEAWAY: Slow down the news? Who would even think about it in the era of 24/7 breaking news and updates? Well, two students at London’s City University think i... Read more

  Posted on 03 April 2014 MEDIA, SOCIAL MEDIA, TECH

• A Case for the Slowing Down of News

  TAKEAWAY: Slow down the news? Who would even think about it in the era of 24/7 breaking news and updates? Well, two students at London’s City University think i... Read more

  Posted on 03 April 2014 MEDIA, SOCIAL MEDIA, TECH

• Could This Be the Return of Garamond?

  

  TAKEAWAY: A 14-year-old middle high school student proposes a change of font for the government—-with considerable savings as a result. Could this be the... Read more

  Posted on 02 April 2014 MEDIA, SOCIAL MEDIA, TECH

• Smartwatches Don’t Do It—-yet—-for the Swiss

  

  TAKEAWAY: It’s the next platform, depending on who you listen to: smartwatches that will do more than tell time. But, those watch-savvy Swiss are not convinced... Read more

  Posted on 01 April 2014 MEDIA, SOCIAL MEDIA, TECH

• What Makes for a Great News Website?

  

  TAKEAWAY: Here are five determinants of what constitutes a great news website. It was the subject of Lecture #9 for my Columbia University students. I am... Read more

  Posted on 31 March 2014 MEDIA, SOCIAL MEDIA, TECH

• Norway’s Aftenposten: the Rethink of Those Weekend Editions

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, March 31 TAKEAWAY: Norway’s Aftenposten premiered its... Read more

  Posted on 28 March 2014 MEDIA, SOCIAL MEDIA, TECH

• Norway’s Aftenposten: a Total Rethink for the Digital Age

  

  TAKEAWAY: The 154-year-old Norwegian daily, Aftenposten, embraces a new philosophy to remain vibrant and essential in a digital world. Read more

  Posted on 27 March 2014 MEDIA, SOCIAL MEDIA, TECH

• CNN Adds Useful Features to Its New iPhone, iPad Apps

  

  TAKEAWAY: It’s all about multi sensory engagement with the new CNN iPhone and iPad app. Disclaimer: I confess that I am a CNN addict. Well, not an addict, but... Read more

  Posted on 26 March 2014 MEDIA, SOCIAL MEDIA, TECH

• The Now, the Later and the Much Later

  

  I am taking a well deserved Spring Break to take a bit of sun and warm weather in the beautiful Canary Islands. TheMarioBlog will return Monday, March 24... Read more

  Posted on 24 March 2014 MEDIA, SOCIAL MEDIA, TECH

• In Panama: It is a New Start for La Estrella, El Siglo Today

  

  TAKEAWAY: Today in Panama, the launch of two titles that have long been a part of the media landscape, La Estrella de Panama and its sister publication, El... Read more

  Posted on 18 March 2014 MEDIA, SOCIAL MEDIA, TECH

• Millenials Know What Content They Want (and They Create It!)

  

  TAKEAWAY: Millenials are always connected, but they prefer content generated by their peers. Image from TechnomicBlog (https://blogs.technomic. Read more

  Posted on 17 March 2014 MEDIA, SOCIAL MEDIA, TECH

• Wanted: Mobile Content Curators. Must Be Picky.

  

  This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, March 17, TAKEAWAY: Curating content for mobile news ma... Read more

  Posted on 14 March 2014 MEDIA, SOCIAL MEDIA, TECH

• Return to Print for Some Magazines

  TAKEAWAY: There is the sound of those printing presses, and the smell of ink touching paper, in the air—especially for magazines. Read more

  Posted on 13 March 2014 MEDIA, SOCIAL MEDIA, TECH

• Branded Advertising Takes Giant Steps Forward

  TAKEAWAY: Whether you call them native advertising or branded advertising, or even branded journalism, one thing is for real, 2014 is the year when as, Wall... Read more

  Posted on 12 March 2014 MEDIA, SOCIAL MEDIA, TECH