Themarioblog
MY BLOGS
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TheMarioBlog
http://www.garciamedia.com/blog
A daily visit with Mario Garcia about issues related to media generally, with emphasis on rethinking of publications, multi platform publishing, and case studies of Garcia Media current projects
LATEST ARTICLES ( 1384 )
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American City Business Journals: Launch #40 Completes the Project Pinstripe Cycle
When Puget Sound Business Journal launched its new look and rethinking, it became the 40th of the ACBJ weeklies to do so and the last to join the Project... Read more
Posted on 29 April 2014 MEDIA, SOCIAL MEDIA, TECH -
Two Tempos: Rhythms for Storytelling in the Digital Age
Here are highlights of the Hearst Digital Media Lecture 2014 which I delivered at Columbia University School of Journalism Friday, April 25. Read more
Posted on 28 April 2014 MEDIA, SOCIAL MEDIA, TECH -
Briefs Have Not Disappeared: They Just Relocated to Another Platform
Once upon a time, columns of briefs on newspapers were all the rave. In the 80s, scanners crave them the way millenials now crave a ping alerting them to a... Read more
Posted on 25 April 2014 MEDIA, SOCIAL MEDIA, TECH -
A Print Ad That Surprises—is It 3D?
Who says you can’t surprise with ads in print? Is that a kitchen in the middle of a busy classified page? Indeed, it is. Felipe Salazar, a Colombia-based... Read more
Posted on 24 April 2014 MEDIA, SOCIAL MEDIA, TECH -
Boxing Posters: a Sure Knock out for Inspiration
Sometimes one just needs a bit of visual inspiration.You don’t have to be a fan of boxing to appreciate the wealth of visual goodies in those old boxing... Read more
Posted on 23 April 2014 MEDIA, SOCIAL MEDIA, TECH -
Magazines and iPad Editions: Plenty of Food for Thought in This Roundtable
\Legendary magazine designer Bob Newman turns his attention to the iPad’s 4th birthday, gathers a group of experts and asks a direct question: Are Magazine... Read more
Posted on 22 April 2014 MEDIA, SOCIAL MEDIA, TECH -
Welcome to the New García Media Website
As I am sure you have already noticed, we have a new website for García Media website. We would like to know what you think. Read more
Posted on 21 April 2014 MEDIA, SOCIAL MEDIA, TECH -
Garcia Marquez: Front Pages and the Death of the Magician of Magical Realism
Gabriel Garcia Marquez 1927-2014. Remembering a literary giant through the front pages of newspapers worldwide. Read more
Posted on 19 April 2014 MEDIA, SOCIAL MEDIA, TECH -
Appumentary: a Term You Should Know, an Example You Should Check out
TAKEAWAY: When Joe Zeff spoke to my Columbia University class a few weeks ago, he mentioned the term appumentary in the midst of his presentation. Students... Read more
Posted on 16 April 2014 MEDIA, SOCIAL MEDIA, TECH -
Appumentary: a Term You Should Know, an Example You Should Check out
Because of the Easter holiday, this is the weekend edition of TheMarioBlog and will be upgraded as needed. The next blog post is Monday, April 21. Read more
Posted on 16 April 2014 MEDIA, SOCIAL MEDIA, TECH -
Type Attacks Can Come to Rescue of That Front Page
TAKEAWAY: I have always been a fan of using what I call “type attacks” as an option when photos and illustrations are not available. From time to time even a... Read more
Posted on 15 April 2014 MEDIA, SOCIAL MEDIA, TECH -
Type Attacks Can Come to Rescue of That Front Page
TAKEAWAY: I have always been a fan of using what I call “type attacks” as an option when photos and illustrations are not available. Read more
Posted on 15 April 2014 MEDIA, SOCIAL MEDIA, TECH -
Last Week Tonight: More Than a Satire?
TAKEAWAY: Talk about frequency of publication! A new HBO show promises to cover breaking news once a week, on Sundays. Are they on to something? Read more
Posted on 14 April 2014 MEDIA, SOCIAL MEDIA, TECH -
Last Week Tonight: More Than a Satire?
TAKEAWAY: Talk about frequency of publication! A new HBO show promises to cover breaking news once a week, on Sundays. Are they on to something? Read more
Posted on 14 April 2014 MEDIA, SOCIAL MEDIA, TECH -
The iPad Turns 4: Five Lessons We Have Learned
This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, April 14. TAKEAWAY: It seems only yesterday that the... Read more
Posted on 11 April 2014 MEDIA, SOCIAL MEDIA, TECH -
The iPad Turns 4: Five Lessons We Have Learned
TAKEAWAY: It seems only yesterday that the first iPad became available, generating unparalleled media interest and long lines at every Apple store in the US. No... Read more
Posted on 11 April 2014 MEDIA, SOCIAL MEDIA, TECH -
Multimedia Storytelling: Don’t Overdo Bells and Whistles
TAKEAWAY: When producing a multimedia story, practice the role of curation to avoid unnecessary bells and whistles. Recently, a panel of journalists and... Read more
Posted on 10 April 2014 MEDIA, SOCIAL MEDIA, TECH -
Multimedia Storytelling: Don’t Overdo Bells and Whistles
TAKEAWAY: When producing a multimedia story, practice the role of curation to avoid unnecessary bells and whistles. Read more
Posted on 10 April 2014 MEDIA, SOCIAL MEDIA, TECH -
How Should Students Present Their Work?
TAKEAWAY: Is it all digital when it comes to students presenting their portfolios at a job interview? It seems that way. Read more
Posted on 09 April 2014 MEDIA, SOCIAL MEDIA, TECH -
How Should Students Present Their Work?
How should students present their work? TAKEAWAY: Is it all digital when it comes to students presenting their portfolios at a job interview? It seems that... Read more
Posted on 09 April 2014 MEDIA, SOCIAL MEDIA, TECH