Steveonline
MY BLOGS
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Steve Online
http://stevelichtman.com/
Marketing, Sales, and Graphic design professional who loves rock-n-roll, art, fast cars, and all things technology.
LATEST ARTICLES ( 96 )
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The Business You’re Avoiding Building
I’m gonna be straight with you: stop building the “safe” business and start giving yourself permission to build the one that actually lights you up. Read more
Posted on 13 April 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
The Follow-Through Gap
This episode gets real about follow-through: it’s not a discipline problem, it’s an identity problem. I share messy, real-life examples (yep, my... Read more
Posted on 10 April 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
Using AI Without Losing Your Voice
AI won’t steal your voice, lazy prompting will. Tell it who you are, who you help, and how you talk, then paste a sample of your writing or a podcast... Read more
Posted on 08 April 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
Why Your Offer Isn’t the Problem
Look, if 10 of the right people saw your offer this week, would any of them want it? If yes, your product is fine… your visibility isn’t. Read more
Posted on 06 April 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
The Price You Pay for Playing Small
Quick reality check: playing small isn’t protection, it’s a tax on your future. Every time you wait for the “perfect” website, more... Read more
Posted on 03 April 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
The 20-Minute Content System (Yes, Really)
Most business owners stare at a blank screen and lose — every time. This episode gives you a dead-simple 20-minute system to go from zero to posted without the... Read more
Posted on 31 March 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
Stop Prompting: The Mental Model Shift That Changes Everything About AI
“Prompting” is keeping your AI results mediocre. Here’s the mental model that serious builders use instead — and how to make the switch today. Read more
Posted on 28 March 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
Stop Building in Secret
You’re not procrastinating — you’re hiding. In this episode, Steve gets brutally honest about the habit of building in secret: endlessly tweaking your offer,... Read more
Posted on 27 March 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
The One Sentence That Fixes Your Marketing
You’re probably blowing the single most important moment in your marketing — and you don’t even know it. When someone asks “What do you do?” your answer either... Read more
Posted on 25 March 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
What AI Actually Is (And Isn’t) for Your Business
AI is everywhere — and so is the noise. Half the business owners Steve talks to are convinced it’s coming for their jobs; the other half think it’s a magic... Read more
Posted on 23 March 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
Stop Calling It Prompting: The AI Skill That Actually Compounds
Every time you open a new chat with AI, you're betting on willpower, improvising prompts and hoping for useful output. This isn't a workflow; it's a lottery.... Read more
Posted on 23 March 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
You Don’t Have A Motivation Problem. You Have A Direction Problem.
I’ve been buried launching the Selling With Trust community app, but here’s the truth I want to share with you like a friend: you don’t need... Read more
Posted on 19 March 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
Claude Vs. ChatGPT Vs. Gemini Vs. Grok: The Honest Field Guide for Business...
Everyone's got an opinion on which AI is best. X has a take. LinkedIn has seventeen. Here's mine... and I'm going to make it useful. Claude, ChatGPT, Gemini,... Read more
Posted on 17 March 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
Why Agentic AI Is Your Competitive Advantage (And Why Waiting Costs You)
The Shift That’s Quietly Reshaping BusinessMost business owners treat AI as a smarter clipboard. Ask a question, get an answer, do the work yourself.That’s not ... Read more
Posted on 25 February 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
Unshakable: Claim Your Identity Now
Another quick one today about claiming your identity. You don’t build an unshakable vibe by dodging hits; you take them standing tall and grinning. It’s not... Read more
Posted on 22 January 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
Kindness Steamroller: Crush Trolls With Grace
Quick one today: when trolls or haters swing at you, don’t match the noise. Hit them back with kindness instead. A simple, calm reply like, “I appreciate the... Read more
Posted on 20 January 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
Ship Imperfect: Launch Raw, Win Fast
Stop waiting for perfect. This episode is a pep talk to launch your messy work now, get momentum, and tweak as you go. It’s about real tools, honest... Read more
Posted on 06 January 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
Fire the Client, Not Your Sanity: How to Say Goodbye Without the Drama
If a client’s sucking the life out of your business, this is your permission slip to FIRE THEM. I’ll walk you through a calm, respectful script and ... Read more
Posted on 01 January 2026 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
The Importance of Knowing Your Ideal Client
In order to attract your ideal client, you need to know who they are and what they want from you. If you have been struggling to attract clients, you may be... Read more
Posted on 15 March 2022 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA -
Blueprint for Building Your Podcast
It’s 2021 and there are ton of different types of content marketing strategies you could be working on these days. Building your podcast? That’s the talk for... Read more
Posted on 01 October 2021 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA
