Pre-MWC Webinar
Make sure you’re up to date on the hottest mobile advertising trends before heading to Mobile World Congress!
Join our webinar on Tuesday, February 21 at 4:30 pm CET/10:30 am ET. The event will feature mobile expert Thomas Husson, VP and Principal Analyst at Forrester Research.
What will you learn?
› Mobile trends in 2017 and beyond.
› What we should expect in terms of ad-blocking, new formats like video, and web versus in-app opportunities.
› Best practices for embracing mobile advertising.
› How quickly will the market grow.
REGISTER HERE
Mobile Advertising Trends
Brands have started realizing the strategic potential of mobile and are increasing the share of mobile in their marketing mix. The mobile advertising ecosystem is evolving fast with new formats and emerging best practices. What’s working now in mobile, what’s not? What’s different now with in-app vs. mobile web? What formats are emerging? What is the role of GAFA? What are the key differentiators to grab a piece of the mobile pie? Can we determine what’s working and what’s not? What strategies can work? Data? Format? How can we create a unique mobile offer that other vendors cannot give?
Want more info on what will be covered?
See you there!
