Social Media Magazine

Top 5 Blog Posts of 2016

Posted on the 16 January 2017 by Smartadblog @SmartAdServerEN

What has been our most popular programmatic content of 2016? Get our top 5 programmatic blog posts here!

 

1. What is programmatic guaranteed?

What’s the real IAB definition of programmatic guaranteed? Is there more than one definition for programmatic guaranteed?

programmatic guaranteed

2. What’s the difference between programmatic guaranteed and automated guaranteed? (Updated version of the article “What is programmatic guaranteed”)

Programmatic guaranteed and automated guaranteed are different. The first is performed via a deal id, and the second via a publisher’s API.

automated guaranteed

2. 2016 digital marketing trends

Get Smart AdServer’s digital marketing and ad tech predictions for 2016. What’s did we say was going on with mobile, programmatic and native ads? Were we right?

digital marketing trends

3. The Rise of Out-stream Video Formats

Out-stream can be intrusive, but with the right tools and options provided by the right tech solution, publishers can serve acceptable ads.

out-stream

4. The Evolution of IAB Video standards

This first piece in our series on video advertising standards traces the history of VAST, VPAID and VMAP. The handy timeline makes it easy to understand the evolution of each standard.

evolution iab video

BONUS!! An oldie, but goodie: What is holistic yield management, and why does it drive significant revenue?

holistic yield


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