Shellykramer

LATEST ARTICLES ( 491 )

• Want Better SEO: Optimize the Images on Your WordPress Site

  

  Including images in your website and blog content not only helps your content be more visually appealing and illustrate the points you’re making, images are als... Read more

  Posted on 04 December 2013 BUSINESS, MARKETING & ADVERTISING

• B2B Marketers Missing the Boat on Real-Time Data

  

  The results of a recent survey reveal that while B2B marketers are becoming more adept at collecting real time data, they are missing the boat when it comes to... Read more

  Posted on 03 December 2013 BUSINESS, MARKETING & ADVERTISING

• The Hanna Andersson Story: When Losing Customers is Okay

  

  I had an experience buying online this weekend from retailer Hanna Andersson that prompted me to write about customer service – and about when, and how a compan... Read more

  Posted on 02 December 2013 BUSINESS, MARKETING & ADVERTISING

• BMA Event: 5 Steps to Creating an Actionable Content Marketing Strategy

  

  If you’re like just about every other marketer you’ve likely heard (about a thousand times) that content is king. If you want to know more about developing... Read more

  Posted on 20 November 2013 BUSINESS, MARKETING & ADVERTISING

• The 5 Essential Free WordPress Plugins To Increase Search Ranking

  

  Consumer buying behavior has evolved a lot in recent years. Using search engines like Google to help make informed buying decisions is now the norm for most... Read more

  Posted on 19 November 2013 BUSINESS, MARKETING & ADVERTISING

• Optimizing Images on Instagram for Better Impact

  

  Are you using Instagram as part of your social media marketing efforts? Want better interaction and engagement with your images? One thing’s for sure: you’re no... Read more

  Posted on 16 November 2013 BUSINESS, MARKETING & ADVERTISING

• Pinterest Contest Guidelines: What Brands and Bloggers Need To Know

  

  Pinterest has been in the news this week with regard to contests in general and a revised Acceptable Use Policy that was announced, creating lots of angst in th... Read more

  Posted on 14 November 2013 BUSINESS, MARKETING & ADVERTISING

• Wearable Technology: The Future is Here

  

  Are you old enough to remember when mobile phones were hard-wired into cars? Or better yet, when people carried them around in super chic bags? Read more

  Posted on 11 November 2013 BUSINESS, MARKETING & ADVERTISING

• 7 Productivity Tips and Tools for Social Media Users

  

  Let’s face it—done correctly, social media can be a total time suck. Have you ever been curating content, doing research or sifting through posts or comments... Read more

  Posted on 06 November 2013 BUSINESS, MARKETING & ADVERTISING

• Fuel Your Fundraising With Inbound Marketing

  

  Where have all the donors gone? The reality is that potential donors abound, but nonprofits aren’t reaching them in an effective way. Read more

  Posted on 05 November 2013 BUSINESS, MARKETING & ADVERTISING

• Blogging for Business: A Must-Have Editing Checklist

  

  Unless you’re dead, you’ve doubtless heard the phrase, “content is king.” There’s a reason that people spin this line, which, I mean, who are we kidding, has... Read more

  Posted on 31 October 2013 BUSINESS, MARKETING & ADVERTISING

• Facebook Metrics: What To Know And What To Measure

  

  You probably know by now that I’m a huge data freak. And using tools that track your data—whether for your website, blog, or your social media channels, is... Read more

  Posted on 28 October 2013 BUSINESS, MARKETING & ADVERTISING

• 5 Truths and Integrating Social Business in Your Organization

  

  During the recent Expion Social Business Summit in Raleigh, I got a chance to see Michael Brito present—and he didn’t disappoint. Read more

  Posted on 24 October 2013 BUSINESS, MARKETING & ADVERTISING

• The Evolution of Link Building as Content Marketing

  

  In this age of “Content is King”, it might be easy to think that link-building is a thing of the past or SEO gone the way of the Dodo. Read more

  Posted on 22 October 2013 BUSINESS, MARKETING & ADVERTISING

• Greenwashing: Are You a Co-Conspirator?

  

  Marketers bombard us with claims every day: “Bigger,” “better,” and of course, “cheaper.” But have you also heard “greener?” What about “greenwashing?” Have... Read more

  Posted on 21 October 2013 BUSINESS, MARKETING & ADVERTISING

• Mobile Marketing and Customer Retention for the B2B Marketer

  

  My friend Tim Hayden gave a terrific presentation at MarketingProfs’ sold out B2B Forum this last week, focusing on the importance of mobile marketing and... Read more

  Posted on 18 October 2013 BUSINESS, MARKETING & ADVERTISING

• Smartphone Users Want to Buy: Get Out of Their Way

  

  A new survey of US smartphone users suggests that while search engines are king when it comes to locating a business, the mobile call plays a critical role in i... Read more

  Posted on 17 October 2013 BUSINESS, MARKETING & ADVERTISING

• 3 Steps To Close More B2B Leads

  

  While content marketing is extremely efficient and effective, it does have a dark side that content marketers ignore at their own peril. Today’s buyers are usin... Read more

  Posted on 16 October 2013 BUSINESS, MARKETING & ADVERTISING

• Smartphone Users Ready to Buy: Are You Letting Them

  

  Whether it’s by virtue of an Adwords campaign or effective SEO, we all know the power that comes with being ranked at the top of Google’s search results. Read more

  Posted on 15 October 2013 BUSINESS, MARKETING & ADVERTISING

• Epic Examples of Content Marketing

  

  If you’ve been here before, you know we’re long-time advocates of employing engaging content as a key component in brands’ plans to generate business, raise... Read more

  Posted on 11 October 2013 BUSINESS, MARKETING & ADVERTISING