Shellykramer

LATEST ARTICLES ( 491 )

• Facebook Brand Reach Dwindling: What To Do Now

  

  Are managing your client’s brand page on Facebook and feel like you have done everything to share great content, but still not generating the level of engagemen... Read more

  Posted on 11 January 2014 BUSINESS, MARKETING & ADVERTISING

• Want Email ROI In 2014: Let’s Do This

  

  What are your business goals for 2014? Get more listings? Book more appointments? Double your sales? Over the next few weeks, as you are fully in “It’s the New... Read more

  Posted on 10 January 2014 BUSINESS, MARKETING & ADVERTISING

• Email ROI In 2014

  

  What are your business goals for 2014? Get more listings? Book more appointments? Double your sales? Over the next few weeks, as you are fully in “It’s the New... Read more

  Posted on 10 January 2014 BUSINESS, MARKETING & ADVERTISING

• After the Conversion: 4 Tips for Customer Retention

  

  Congratulations, your visitor just made it through [insert your coveted conversion action here]. Go ahead and give yourself a little pat on the back. But make... Read more

  Posted on 09 January 2014 BUSINESS, MARKETING & ADVERTISING

• 10 Favorite Tools For Small Businesses To Rock

  

  One of the biggest challenges for small business owners is knowing which tools or platforms to use that can help them be more effective, more efficient and... Read more

  Posted on 08 January 2014 BUSINESS, MARKETING & ADVERTISING

• Lead Gen, Content and Data: How to Hit It Out of the Park in 2014

  

  Are lead generation, content marketing and a better use of data on your to do list for 2014? Do you like perfect weather and smart people? Read more

  Posted on 07 January 2014 BUSINESS, MARKETING & ADVERTISING

• Startup Advice: How to Hire the Right Person for Marketing Execution

  

  I do a lot of work in the startup world and people often ask for advice about marketing. Ultimately, the two main factors that come up the most are: is there a... Read more

  Posted on 06 January 2014 BUSINESS, MARKETING & ADVERTISING

• How Netflix [Maybe] Changes the Corporate Culture Game

  

  I stumbled across Netflix’s somewhat legendary Corporate Culture slide deck created in 2009 by Netflix’s CEO Reed Hastings, chief talent officer, Patty McCord... Read more

  Posted on 02 January 2014 BUSINESS, MARKETING & ADVERTISING

• [Stats] Social Media Active Users: Marketers Take Note

  

  I’m a brand strategist and also a regular speaker at conferences on the topic of integrating social media, content and SEO into your marketing strategies. Read more

  Posted on 20 December 2013 BUSINESS, MARKETING & ADVERTISING

• Are You Marketing To A Buyer Persona Only? Why This May No Longer Work.

  

  I came across a word recently, which made me pause from busyness and think.  It is a word many of us have heard.  Perhaps we have not heard or seen this word... Read more

  Posted on 19 December 2013 BUSINESS, MARKETING & ADVERTISING

• Apple Acquires Social Analytics Company Topsy: What It Means

  

  The news of Apple’s recent purchase of Topsy for $200 million came as a surprise to many, as Apple is not really known acquiring startups. Read more

  Posted on 18 December 2013 BUSINESS, MARKETING & ADVERTISING

• Apple Acquires Topsy

  

  The news of Apple’s recent purchase of Topsy for $200 million came as a surprise to many, as Apple is not really known acquiring startups. Read more

  Posted on 18 December 2013 BUSINESS, MARKETING & ADVERTISING

• Social Media for Financial Institutions

  

  When it comes to tackling social media for financial institutions and other highly regulated industries there are a whole lot of hurdles to jump and a ton of... Read more

  Posted on 17 December 2013 BUSINESS, MARKETING & ADVERTISING

• Clickable Facebook Hashtags: Do They Work

  

  Facebook announced this past summer the rollout of clickable hashtags, but I think that for the most part, people weren’t paying attention. I think that’s... Read more

  Posted on 16 December 2013 BUSINESS, MARKETING & ADVERTISING

• Online B2B Buyer Behavior Review 2013 [Report]

  

  Speed of response, the day of the week, time of day and even the time of year can be important factors in qualifying leads from B2B buyers according to new... Read more

  Posted on 13 December 2013 BUSINESS, MARKETING & ADVERTISING

• Facebook Moves Toward Wifi Internet And Wearable Technology

  

  With some 198 million Facebook users primarily using their smartphones to access their Facebook account,  it’s not especially surprising that Facebook is... Read more

  Posted on 12 December 2013 BUSINESS, MARKETING & ADVERTISING

• 4 Steps To Writing A Killer LinkedIn Headline [and Closing More Sales]

  

  LinkedIn, the popular social network for business professionals, continues to grow rapidly with an average of two new members joining every second. Read more

  Posted on 11 December 2013 BUSINESS, MARKETING & ADVERTISING

• SEO and Instagram: How to Maximize Your Impact

  

  We wrote a recent article on how to best optimize images on Instagram for better impact  Optimizing Images on Instagram for Better Impact, and one of our reader... Read more

  Posted on 10 December 2013 BUSINESS, MARKETING & ADVERTISING

• Use Email Targeting and Marketing Automation: Keep Customers Instead of Running...

  

  As I read Shelly’s recent post recounting her frustrating customer service experience with retailer Hanna Andersson, I was of course struck by the company’s... Read more

  Posted on 06 December 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing Automation: Why You Need To Be Doing It

  

  As digital marketing continues to evolve marketing automation isn’t simply a neat option. If you’re focused on ways to generate leads, capture customers and... Read more

  Posted on 05 December 2013 BUSINESS, MARKETING & ADVERTISING