Shellykramer

LATEST ARTICLES ( 491 )

• Ignite Your Brand By Integrating Your Culture

  

  Ever since the advent of so-called “new media,” marketers have known the importance of integrating their efforts across all marketing platforms – advertising,... Read more

  Posted on 17 July 2014 BUSINESS, MARKETING & ADVERTISING

• CCOs CDOs and the CMO: Do We Need Them Or is This Just Craziness

  

  Digital is changing the world of business faster than many organizations can adjust or react to the ever-changing demands of their clients and customers. Read more

  Posted on 17 July 2014 BUSINESS, MARKETING & ADVERTISING

• How to Get More Out of Social Media Using the Whole Systems View

  

  For companies of all sizes, the notion of having social media “covered” often means that they’ve got someone charged with daily community management. That... Read more

  Posted on 15 July 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – July 11, 2014

  

  Anyone else marveling at how hard it is to pull your brain back into working after a long holiday weekend? A full week later, I’m finally thinking about work... Read more

  Posted on 11 July 2014 BUSINESS, MARKETING & ADVERTISING

• Video: Powering Awareness,Trust and Sales

  

  Video is quickly becoming one of the most powerful sales tools there is. Video is quick and easy for people to access, it’s great for building brand awareness... Read more

  Posted on 10 July 2014 BUSINESS, MARKETING & ADVERTISING

• How The Cloud Is Saving SMBs Time and Money

  

  With the evolution of the Internet, the pace of business has accelerated and become more complicated. Many owners of small and medium sized business are busier... Read more

  Posted on 08 July 2014 BUSINESS, MARKETING & ADVERTISING

• Your Brand’s Social Media Identity: How to Protect It

  

  Social media marketing is probably something that you’re engaged in, whether your business is large or small. But all too often people hand over set up and... Read more

  Posted on 30 June 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – June 27, 2014

  

  Another busy week and it’s almost the end of the month. How does that happen, anyway? I’m in Dallas, getting ready to speak at the DFW Rocks Social Media event... Read more

  Posted on 29 June 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – June 20, 2014

  

  How did it get to be Sunday already? Hope you’ve had a fabulous weekend. I’m watching the World Cup and drinking a cold beer, so now is as good of a time as... Read more

  Posted on 23 June 2014 BUSINESS, MARKETING & ADVERTISING

• How to Reach and Engage Mobile Customers [Webinar]

  

  How would you manage if you had to go without your smartphone for a day? How about a week? If you’re anything like me, it wouldn’t be long before you started... Read more

  Posted on 18 June 2014 BUSINESS, MARKETING & ADVERTISING

• Personal Branding 101: Six Strategies for Building Your Personal Brand

  

  I wrote a month or so ago about the importance of building your personal brand, inspired by my friend, Dorie Clark’s presentation at a CMO Meetup I attended. Read more

  Posted on 18 June 2014 BUSINESS, MARKETING & ADVERTISING

• Milaap4Hope: When Giving Just a Little Changes a Whole Lot

  

  If you’re anything like me – and as a reader and fan of the Shellster and her blog (I love calling her that!) I suspect you are – you like to help people out. Read more

  Posted on 16 June 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – June 13, 2014

  

  One week ends and another begins. I’m covering the Things You Need to Know this Week while sitting on a beach and drinking awesome red wine as often as... Read more

  Posted on 14 June 2014 BUSINESS, MARKETING & ADVERTISING

• Small Or Midsize Businesses? Without A CRM, You’re Leaving Money On The Table

  

  If you don’t have a customer relationship management (CRM) system for your SMB, you’re likely wasting time, losing money and stifling your own growth. Read more

  Posted on 12 June 2014 BUSINESS, MARKETING & ADVERTISING

• Welcome to Facebook Zero: How Brands Can Stay Relevant

  

  Jen Boyles, Director of Social Strategy for Olson, a Minneapolis-based agency, was one of my fellow speakers at the Integrated Marketing Summit held last in... Read more

  Posted on 11 June 2014 BUSINESS, MARKETING & ADVERTISING

• Why You Need to Strongly Consider LinkedIn’s New Premium Profiles

  

  LinkedIn just got a lot more like Facebook. Shocking, isn’t it? This week LinkedIn announced two new ways for premium members’ profiles to stand out by adding... Read more

  Posted on 09 June 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – June 6, 2014

  

  Well it was another busy week with me on the road in Minneapolis to attend and speak at the Integrated Marketing Summit. This was also the week of Apple’s WWDC... Read more

  Posted on 07 June 2014 BUSINESS, MARKETING & ADVERTISING

• Top 5 Goals of Content Marketing for B2B Marketers

  

  While content marketing has been around for some time, it has not only changed significantly in recent years, it’s the laser focus of marketers everywhere —... Read more

  Posted on 04 June 2014 BUSINESS, MARKETING & ADVERTISING

• Things You Need To Know This Week – May 30, 2014

  

  I think that with long weekends in the air, temps in the 80s and kids officially out of school (at least at my house they are) it’s officially summertime. Read more

  Posted on 31 May 2014 BUSINESS, MARKETING & ADVERTISING

• Can Social Media Be Killing Brands?

  

  Well, what do you think? Can social media be killing brands? You probably scoffed a bit when you read that, based on the fact that you probably discovered this... Read more

  Posted on 30 May 2014 BUSINESS, MARKETING & ADVERTISING