Scotcombs

LATEST ARTICLES ( 360 )

• Developing a Content Marketing Mindset – Five Skills to Master

  

  “Content marketing has solidified as its own discipline. After all, merging these two seemingly separate concepts makes sense: content informs; marketing... Read more

  Posted on 19 February 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: Why I Love My Chromebook…

  

  Why I love my Chromebook… During the last summer break I learned a very important lesson, namely that a laptop does not always do well when dropped onto... Read more

  Posted on 18 February 2014 MARKETING & ADVERTISING, TECH

• How to Build a B2B Blog That Attracts Leads and Increases Your Conversions

  

  “Why should you blog? The B2B sales cycle is getting longer, and buyers are doing more research online before they speak with sales. Read more

  Posted on 17 February 2014 MARKETING & ADVERTISING, TECH

• 3 Social Media Marketing Strategy Traps to Avoid at All Costs

  

  “You might think your social media marketing strategy is awesome, but here’s the harsh reality. Your customers probably think your presence is lame. Sure, some... Read more

  Posted on 14 February 2014 MARKETING & ADVERTISING, TECH

• Reel in These 5 Video Marketing Must-Dos

  

  “Statistics show a greater proportion of consumers are watching video online than on TV. According to a Nielsen survey, 84% of consumers watch video on their... Read more

  Posted on 13 February 2014 MARKETING & ADVERTISING, TECH

• Content Marketing Expert Series: Advice for Content Marketers [Video]

  

  “Content business is booming; and the amount of information on content marketing out there can be difficult to sort through. With so much great material in the... Read more

  Posted on 12 February 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: It’s Better to Have Your Head in the Clouds…

  

  It’s better to have your ‘head in the clouds’… When I was a young lad my primary occupation at school was looking out of the window. Read more

  Posted on 11 February 2014 MARKETING & ADVERTISING, TECH

• SEO Image Tagging: Put Those Pics to Work!

  

  “Image Title vs. Image Alt Text You’ve probably encountered these two things before if you upload a lot of images to your website and blog, but one is more... Read more

  Posted on 10 February 2014 MARKETING & ADVERTISING, TECH

• Content Marketing Case Study: Standard Water Control

  

  Content Marketing is a powerful tool for attracting business online but it is not a get rich quick scheme. Businesses considering a content marketing strategy... Read more

  Posted on 08 February 2014 MARKETING & ADVERTISING, TECH

• 6 Steps To Being A Social Media Marketing Success

  

  ” … doing social media marketing halfway isn’t likely to generate half the success, but no success. Doing social media marketing successfully is like being... Read more

  Posted on 07 February 2014 MARKETING & ADVERTISING, TECH

• YouTube and the Beauty Industry: How Brands Are Getting Crushed [Report]

  

  “The beauty industry is a vibrant, exciting and thriving vertical on YouTube but it isn’t the big name brands that consumers are turning to when it comes... Read more

  Posted on 06 February 2014 MARKETING & ADVERTISING, TECH

• Connecting: How to Supercharge Your Social Media Marketing

  

  ” … an interview with Mardy Sitzer, principal of Bumblebee Design Marketing in New York City. In addition to running the business, she conducts workshops on... Read more

  Posted on 05 February 2014 MARKETING & ADVERTISING, TECH

• The Long & Winding Road: Technology is Not Enough…

  

  This past week has been a veritable ‘all-you-can-eat’ buffet of customer service highs and lows and I have loved every minute of it. Read more

  Posted on 04 February 2014 MARKETING & ADVERTISING, TECH

• How Much Does an Animated Explainer Video Really Cost to Make?

  

  “You know explainer videos, right? They’re those short, engaging online videos that a lot of companies are using on their websites these days. Read more

  Posted on 03 February 2014 MARKETING & ADVERTISING, TECH

• 5 Reasons (Other Than SEO) to Guest Blog

  

  “This outlook, that the point of guest blogging is to boost SEO, is one of the reasons Matt Cutts said in that post that “we can’t have nice things in the SEO... Read more

  Posted on 31 January 2014 MARKETING & ADVERTISING, TECH

• 3 Ways Google+ Ripples Can Increase Your Visibility Online

  

  Infographic by Vertical Measures Infographic by Vertical Measures Infographic by Vertical Measures Read more

  Posted on 30 January 2014 MARKETING & ADVERTISING, TECH

• Hey Small Business Owner, Does This Headline Grab Your Attention?

  

  “The New Yorker recently published an article on the special elements of a headline, or a subject line, that make a piece of content go viral. Read more

  Posted on 29 January 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘THE’ One Golden Rule…

  

  ‘THE’ one Golden Rule… Once upon a time , life was simple…then we got clever and made everything complicated. Throughout history we have witnessed massive... Read more

  Posted on 28 January 2014 MARKETING & ADVERTISING, TECH

• To Grow Your Company, Grow Your People

  

  “In the ordinary organization, every person is doing a second job no one is paying them to perform—covering their weaknesses and inadequacies, managing others’... Read more

  Posted on 27 January 2014 MARKETING & ADVERTISING, TECH

• Proof That Size Matters in Video Marketing (& Shorter IS Better)

  

  “A study from Wistia shows exactly why: People are quick to lose interest in long-form video content. The best a brand can expect is for viewers to watch most o... Read more

  Posted on 24 January 2014 MARKETING & ADVERTISING, TECH