Marketing & Advertising Magazine

Proof That Size Matters in Video Marketing (& Shorter IS Better)

Posted on the 24 January 2014 by Scotcombs @3rdplanetmedia

Television studio“A study from Wistia shows exactly why: People are quick to lose interest in long-form video content.

The best a brand can expect is for viewers to watch most of a video clip. On average, people watch a little over 80 percent of videos that are 30 seconds long. Attention spans drop from there. If a video is up to a minute long, marketers should expect viewers to watch around 45 seconds of it (or 75 percent of the total length).” More from this article at Brafton>>>

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