Scotcombs

LATEST ARTICLES ( 360 )

• 3 Challenges to Content Marketing

  

  “Content marketing is king. Google has declared quality and consistent content the only real way to get a high search rankings. Read more

  Posted on 17 April 2014 MARKETING & ADVERTISING, TECH

• Content Marketing Is A Long-Term Commitment, Not A Campaign

  

  “Content marketing is not advertising. The strategy, tactics, and even the goals of content marketing are different. Yet so many companies still treat digital... Read more

  Posted on 16 April 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : It’s Always Been H2H

  

  It’s always been H2H… Recently many people using Twitter and Google+ will have seen the utterances from ‘@bryankramer’ declaring that B2C and B2B are passée. Read more

  Posted on 15 April 2014 MARKETING & ADVERTISING, TECH

• Key to Content Marketing – Trusted Third Party Information

  

  “The top five reasons that business buyers use content are to: Identify best practices and best-of-breed solutions (51 per cent)  Determine where competitive... Read more

  Posted on 14 April 2014 MARKETING & ADVERTISING, TECH

• The Why and How of Video for Content Marketing

  

  “Recently I wrote a blog about engaging content ideas and I wanted to take some additional time to focus on videos as a content strategy. Read more

  Posted on 11 April 2014 MARKETING & ADVERTISING, TECH

• B2B Websites: How To Generate More Leads

  

  “In recent years, lead generation has undergone substantial changes brought on in part by new online and social marketing techniques. Read more

  Posted on 10 April 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘Boob Tube Reborn’

  

  ‘Boob tube reborn’ This is not a fashion piece this week, I am not going to tell you that there is something to replace denim. Some things just seem to ‘be’,... Read more

  Posted on 09 April 2014 MARKETING & ADVERTISING, TECH

• Why 55% of Potential B2B Buyers Might Not Trust Your Website Content

  

  “When my colleagues, Derek Edmond and Casie Gillette at KoMarketing Associates, and I first viewed responses from our inaugural 2014 B2B Web Usability Report, w... Read more

  Posted on 07 April 2014 MARKETING & ADVERTISING, TECH

• Business Is Personal …And If It’s Not, There Is No Business!

  

  “Gone are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. All this has... Read more

  Posted on 04 April 2014 MARKETING & ADVERTISING, TECH

• YouTube Creator Playbook for Brands: What It Takes to Get It Right

  

  “Every once in a while YouTube likes to sprinkle a little magic over creators and marketers and lead them, gently down the right road when it comes to... Read more

  Posted on 03 April 2014 MARKETING & ADVERTISING, TECH

• Content Marketing in 1 Easy Image

  

  “Content marketing is the new SEO — for the most part. That means, getting found online, even getting your ads to show up on the first page, relies heavily on... Read more

  Posted on 02 April 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: Next Silicon Valley?

  

  Next Silicon Valley? Somewhere in the colder reaches of Northern Europe something stirs. The good life , for most of us involves sunshine and plenty of free tim... Read more

  Posted on 01 April 2014 MARKETING & ADVERTISING, TECH

• Content Marketing with Persuasion: How to Get Customers to Take Action

  

  “As a journalist/psychologist and content-marketer, I’ve studied the research on persuasion, and the findings are significant for any small business owner or... Read more

  Posted on 31 March 2014 MARKETING & ADVERTISING, TECH

• Creating Relevant Content Throughout the Customer Journey

  

  “Content marketing is not simply making people want stuff, but making sure they get what they want – a product or service that fits their needs, which they... Read more

  Posted on 28 March 2014 MARKETING & ADVERTISING, TECH

• Why Your Content Marketing Plan Must Focus On More Than Lead Generation

  

  “Most of the attention given to content marketing in the B2B space has focused on its role in lead generation and lead nurturing. In reality, companies are usin... Read more

  Posted on 27 March 2014 MARKETING & ADVERTISING, TECH

• The Heretic’s Guide to Getting More Done

  

  “Are you working endlessly but not accomplishing all you want? Mystified that continuous attention to work is not resulting in satisfactory progress toward... Read more

  Posted on 26 March 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘Have You Got the Right Material?’

  

  Do you have the right material Having a great product or service is nothing unless you can let people know. An old tale I used to enjoy as a kid was this:... Read more

  Posted on 25 March 2014 MARKETING & ADVERTISING, TECH

• The Underrated Marketing Machine Entrepreneurs Should Be Using

  

  “Despite YouTube’s undeniable popularity among consumers, marketers seem to be less familiar with the platform. Market-research firm eMarketer expects that... Read more

  Posted on 24 March 2014 MARKETING & ADVERTISING, TECH

• Content Marketing: The Power of Storytelling

  

  “Drafting content for your marketing materials isn’t always simple. Between your website, blog, social media platforms, e-mails / newsletters, press releases,... Read more

  Posted on 21 March 2014 MARKETING & ADVERTISING, TECH

• Video Content Marketing Vs Static Content Marketing

  

  “If you thought video content marketing and static content marketing were similar marketing strategies, you might want to think again. These methods are actuall... Read more

  Posted on 20 March 2014 MARKETING & ADVERTISING, TECH