“Gone are the days of “Let’s not get personal; this is business”, or “My personal preferences have nothing to do with my business decisions”. All this has changed. Marketers are seeing now how crafting a satisfying customer experience has everything to do with knowing and understanding personal choices, behavior and mindset. Clearly, business is now personal. And without personalization, there is no business.
Take a look at this study an what it tells us about the benefits and challenges of personalized media programs, which is only one tool in the whole spectrum of personalized marketing.” More from this article by Louis Foong>>>
