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LATEST ARTICLES ( 360 )

• 7 Content Marketing Tips: Your Audience Attention Cheat Sheet

  

  “I won’t lie: content marketing is hard. But most of us make it harder than it needs to be. We pour energy and resources into minute gains, instead of focusing... Read more

  Posted on 14 October 2013 MARKETING & ADVERTISING, TECH

• How You Can Use Content To Increase The Quality Of Leads

  

  “At the heart of every marketing strategy lies a piece of purposeful and compelling content. From a business’ search engine rankings to its social media... Read more

  Posted on 14 October 2013 MARKETING & ADVERTISING, TECH

• Today Your Content Is Your Marketing, So Don’t Create A Silo For It

  

  “Every brand on the planet has implemented a formal content marketing initiative or is in the midst of doing so. With digital media, brands nowadays have... Read more

  Posted on 11 October 2013 MARKETING & ADVERTISING, TECH

• The Best Content Marketers Are Creative, Consistent and Committed

  

  “Content marketing has been a buzzword for some time now, and while the overall approach has been around for a while, the majority of businesses I come across... Read more

  Posted on 11 October 2013 MARKETING & ADVERTISING, TECH

• How to Fuel Your SEO Strategy with Great Blog Content

  

  “When it comes to search engine optimization, content may be king but a great integrated search and content strategy is not as simple as writing a blog post... Read more

  Posted on 10 October 2013 MARKETING & ADVERTISING, TECH

• Content Marketing as a Core Business Strategy

  

  Your company has a blog that publishes several posts a week? Excellent. You have hundreds of people signed up for RSS subscriptions and frequent comments?... Read more

  Posted on 09 October 2013 MARKETING & ADVERTISING, TECH

• 120 Marketing Tactics for Blogs [Infographic]

  

  “Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. Read more

  Posted on 09 October 2013 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: A Little Bird Told Me….

  

  A little bird told me… The impending IPO for Twitter raises some interesting questions as to our capacity for abstract business. Read more

  Posted on 08 October 2013 MARKETING & ADVERTISING, TECH

• Consumers Warm to Content Marketing, Research Reveals

  

  “Just 10 per cent of people said they had a positive attitude towards advertising from brands, according to findings from the content marketing agency Seven. Read more

  Posted on 07 October 2013 MARKETING & ADVERTISING, TECH

• Adopting the Right Content Marketing Principles

  

  “Content Marketing Institute (CMI) founder, Joe Pulizzi, is one of the world’s leading experts on effective content marketing. Read more

  Posted on 07 October 2013 MARKETING & ADVERTISING, TECH

• Halloween, Content Marketing, And The Power Of Being Authentic

  

  “The Universal Attraction of Halloween Halloween is coming in 29 days. It’s a day that many kids (and adults) love. And it’s not just because of the candy.... Read more

  Posted on 04 October 2013 MARKETING & ADVERTISING, TECH

• Advertising Is Not Content Marketing

  

  “It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of... Read more

  Posted on 04 October 2013 MARKETING & ADVERTISING, TECH

• New Research Shows Increasing Reliance on Content Marketing to Drive Brand...

  

  BOSTON--(BUSINESS WIRE)--October 01, 2013-- A new study from the Content Marketing Institute and MarketingProfs, and sponsored by Brightcove (NASDAQ: BCOV),... Read more

  Posted on 03 October 2013 MARKETING & ADVERTISING, TECH

• Video: Making an Emotional Connection Through Content Marketing

  

  “Perhaps the most touching ad on television right now comes from marketing giants, Guinness. For decades, they’ve made us happy with the black stuff and made... Read more

  Posted on 03 October 2013 MARKETING & ADVERTISING, TECH

• YouTube’s New Comment System: 7 Things Video Marketers Should Do

  

  “YouTube has announced that better commenting is coming. In a post on YouTube’s Official Blog, Nundu Janakiram, Product Manager, and Yonatan Zunger, Principal... Read more

  Posted on 02 October 2013 MARKETING & ADVERTISING, TECH

• How to Build Your First Content Marketing Strategy

  

  “Google’s recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Read more

  Posted on 02 October 2013 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: Trust is Not What It Seems…

  

  ‘Trust me, I’m a doctor!’ We’ve all heard it said in some form or another, the instance where we are asked to put our instinct in the fridge and put one’s fate... Read more

  Posted on 01 October 2013 MARKETING & ADVERTISING, TECH

• 4 Content Marketing Tips For Creating Successful Whitepapers

  

  “There are two key components of Content Marketing which are Blogs and Whitepapers. While blogging is quite straightforward and fairly accessible as a... Read more

  Posted on 30 September 2013 MARKETING & ADVERTISING, TECH

• How to Build a Top-Notch YouTube Commerce Strategy That Drives Sales

  

  “While many retailers and brands have built a strong presence on YouTube, there are some that stand out because they understand and embrace the fact that video... Read more

  Posted on 27 September 2013 MARKETING & ADVERTISING, TECH

• The 5 Most Common Mistakes Content Marketers Make

  

  “Like with any new concept, some people can get a little confused when it comes to content marketing, and mistakes are bound to happen. Read more

  Posted on 27 September 2013 MARKETING & ADVERTISING, TECH