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LATEST ARTICLES ( 360 )

• 2013 Content Marketing Prediction Hits and Misses

  

  A lot of people make a lot of predictions every year. A prediction is of no use at the beginning of the year if you don’t follow it up later on with a review... Read more

  Posted on 18 November 2013 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : King Canute, Cher and Me…

  

  King Canute, Cher and me… One of the most misinterpreted stories from the past is that of King Canute. The incorrect version of the story is that he thought... Read more

  Posted on 18 November 2013 MARKETING & ADVERTISING, TECH

• How to Use Video Marketing to Boost Your Business

  

  “Video is shared more than any other kind of online content, meaning that if you get it right, it’s the most efficient way to spread your message. Read more

  Posted on 15 November 2013 MARKETING & ADVERTISING, TECH

• 2013 Video Marketing Survey & Business Video Trends Report

  

  “We’ve just released our third annual, in-depth study based on survey results from over 600 marketing professionals which confirms that not only are 93% of... Read more

  Posted on 15 November 2013 MARKETING & ADVERTISING, TECH

• Video Succeeds in Email Marketing: 6 Out of 10 Marketers Use It

  

  “60 percent of U.S. marketers are using video in their email campaigns. It’s a surprisingly high number, since videos themselves can’t be included in email... Read more

  Posted on 14 November 2013 MARKETING & ADVERTISING, TECH

• Video Marketing on the Rise as Barriers to Production and Distribution Diminish

  

  “According to a survey conducted by the Web Video Marketing Council, ReelSEO, and Flimp Media, video marketing has accelerated in recent years due to lower vide... Read more

  Posted on 14 November 2013 MARKETING & ADVERTISING, TECH

• Build Your Content Calendar: 3 Easy Steps

  

  “Putting out fresh, relevant content is more than a good idea for companies — today, it’s a vital step in achieving business success. Read more

  Posted on 13 November 2013 MARKETING & ADVERTISING, TECH

• Are Podcasts the New Video Content?

  

  “Has podcasting gone the way of audio cassettes, walkmans, and other obsolete ways to consume content? The answer appears to be a resounding no. Read more

  Posted on 13 November 2013 MARKETING & ADVERTISING, TECH

• Make Videos People Really Watch & Share

  

  “Marketers know online videos are a huge trend and want to find ways to cash in. But they also know you can’t just produce a promotional video and hope that it... Read more

  Posted on 12 November 2013 MARKETING & ADVERTISING, TECH

• Video Email Marketing: Effective And Easy To Implement

  

  “You no longer need to drop a few grand to have a professionally shot and edited video. With the right tools and the right platform, creating your own footage i... Read more

  Posted on 11 November 2013 MARKETING & ADVERTISING, TECH

• 5 Social Media Marketing Trends for 2014

  

  ” A recent study conducted by Adobe showed that social media marketing remains the most important marketing area of concern for the upcoming three years. Read more

  Posted on 08 November 2013 MARKETING & ADVERTISING, TECH

• 6 Inadequate Assumptions Most Content Marketers Make Today

  

  “… only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is... Read more

  Posted on 08 November 2013 MARKETING & ADVERTISING, TECH

• Beyond Basic Content Marketing – Adding Podcasting to the Mix

  

  “Content marketing, however, is much more than just blog content! Here’s how Wikipedia defines it: Content marketing is any marketing format that involves the... Read more

  Posted on 07 November 2013 MARKETING & ADVERTISING, TECH

• How To Get Online Videos Seen By Your Target Audience

  

  “The first part of this series on content marketing offered business owners an overview of why it screams “opportunity” in the digital age. Read more

  Posted on 07 November 2013 MARKETING & ADVERTISING, TECH

• Google Hummingbird is a Wake-up Call for Better Content Marketing

  

  “Google Hummingbird algorithm means users will now receive search results that are closer to the intent and meaning behind a search query, rather than simply th... Read more

  Posted on 06 November 2013 MARKETING & ADVERTISING, TECH

• Content Marketing Is Participation, Not Persuasion

  

  “Content means everything and nothing.” Daina Middleton, global CEO of Performics, started her SES Chicago keynote by addressing a common problem today’s... Read more

  Posted on 06 November 2013 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: It is What It Is…

  

  It is what it is… Those of you old enough to remember the heady days back in the late 1970’s when the video cassette came to our living rooms will , no doubt,... Read more

  Posted on 05 November 2013 MARKETING & ADVERTISING, TECH

• Top 5 B2B Benefits of Blogging

  

  “Unlike your static web content, which is probably optimised for keywords related to your offering, your blog posts will feature a wide range of problem... Read more

  Posted on 04 November 2013 MARKETING & ADVERTISING, TECH

• 76% of Content Marketers Are Using Blogs

  

  Even the legal profession is beginning to get it! - Content Curator “Per a study released by LinkedIn, over three quarters of businesses using content... Read more

  Posted on 04 November 2013 MARKETING & ADVERTISING, TECH

• Master Your Social Media Marketing In 30 Minutes A Day

  

  “Planning your activities and your day is important if you want to succeed. This infograph shows quick tips and steps you can take to update, respond and keep... Read more

  Posted on 01 November 2013 MARKETING & ADVERTISING, TECH