Marketing & Advertising Magazine

Beyond Basic Content Marketing – Adding Podcasting to the Mix

Posted on the 07 November 2013 by Scotcombs @3rdplanetmedia

Microphone“Content marketing, however, is much more than just blog content! Here’s how Wikipedia defines it:

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers,e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. View on Wikipedia >>

Content marketing is about telling your story digitally, and using multiple means of media to reach different audiences, or the same audience in a different way!

With that backdrop in mind, I want to dive into a resurrected area of content marketing…namely Podcasting.” More from this article by Mike Gingerich>>>

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