Marketing & Advertising Magazine

Google Hummingbird is a Wake-up Call for Better Content Marketing

Posted on the 06 November 2013 by Scotcombs @3rdplanetmedia

Google-logo“Google Hummingbird algorithm means users will now receive search results that are closer to the intent and meaning behind a search query, rather than simply the keywords contained within it.

Hummingbird focuses on the ‘meaning’ of a search, not merely the keywords

Hummingbird uses Google’s Knowledge Graph, which was introduced last year. The Knowledge Graph allows the search engine to better understand the relationship between concepts instead of individual keywords. Using this, Hummingbird was designed to focus on the meaning behind the words instead of just the words themselves.” More from this article by Jonathan Rose>>>

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