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LATEST ARTICLES ( 360 )

• Modern Marketing – A Four Part Seminar Series

  

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  Posted on 06 January 2016 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : Netflix Numpties!!!

  

  Netflix numpties!!! I can scarcely believe it, I hear Netflix are planning to trial pre and post roll video ads. Not only can I not believe it but I am quite... Read more

  Posted on 09 June 2015 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : TV Schedule ? Yeah, Right!

  

  TV schedule? Yeah, right! I was made to feel very old and crumbly this weekend by my teenage son, perhaps not the worst thing a teenage son can do to a parent, ... Read more

  Posted on 02 June 2015 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : What a Switch Off!!!

  

  What a switch off!!! For several years the trend to ditch terrestrial and cable based tv has been growing . Today the trend has become almost an epidemic with... Read more

  Posted on 19 May 2015 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘Conscious Uncoupling …for a Day’

  

  Conscious uncoupling…for a day The news that Chris Martin , he of Coldplay , and Gwyneth Paltrow, she of Hollywood had ‘consciously uncoupled’ for a year... Read more

  Posted on 28 April 2015 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : A ‘responsive’ Scottish Calvinist…

  

  A ‘responsive’ Scottish Calvinist Strange title for a weekly ramble? Well yes, but there is a reason. This week the fabled BBC launched a new ‘responsive’ web... Read more

  Posted on 31 March 2015 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘Never Mind the Quality, Feel the Width!’

  

  Never mind the quality, feel the width! I have a particular problem with restaurant recommendations which start with a description of how much food is served... Read more

  Posted on 24 March 2015 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : Harper Lee Shows the Way to Authenticity

  

  Harper Lee shows the way to authenticity… ‘To kill a mockingbird’ is one of the most powerful and widely read books of modern times , dealing with a difficult... Read more

  Posted on 10 March 2015 MARKETING & ADVERTISING, TECH

• Content Is King – Trust Is Currency

  No question about it, Seth Godin is a genius. If you want to do business on the internet it starts with people trusting you. For that matter, it ends with peopl... Read more

  Posted on 20 February 2015 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘Marty McFly and All That…’

  

  Marty McFly and all that… According to the story in Back to the Future, we should now be enjoying flying cars and hover boards. Read more

  Posted on 06 January 2015 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘Social Faux-pas’

  

  ‘Social faux-pas’ In the ‘goode olde’ days messages might take months to arrive at their destination, later they might take weeks, still later they might take... Read more

  Posted on 19 December 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘Cheap and Cheerful’…

  

  Cheap and Cheerful… ‘Tis the season… yes it’s that time of year again and we are all running around with 25 hour schedules for 24 hour days. Read more

  Posted on 11 December 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘Beware the Sales Funnel’

  

  Multiple streams of income, earn money while you sleep, spend more time with family and live the life you want . Sounds idyllic, sounds great, sounds perfectly... Read more

  Posted on 11 November 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘OMG, You Do What?!’

  

  So , there I was minding my own business after my workout at the gym and sitting close by was a group of people chatting about work. ‘Get a life! Read more

  Posted on 08 October 2014 MARKETING & ADVERTISING, TECH

• A Case Study 4 Years In The Making

  

  Many content marketing case studies cover a very short span of time; less than a year. Performance time frames of 3 to 5 years are more instructive. One year... Read more

  Posted on 25 September 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : Spotlight – The Frick Collection

  

  Spotlight: The Frick Collection In a break from the normal observations , this week I look at somewhere which has the ‘digital thing’ working beautifully. Read more

  Posted on 17 September 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘Watch Out!’

  

  Watch out! ‘Does it have a world clock?’  said the simple man looking at the Apple Watch. ‘Sure it can take your pulse, blood pressure and monitor your... Read more

  Posted on 11 September 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘ 2 Most Dangerous Ideas’…

  

  2 most dangerous ideas… Imagine you are at a company meeting, pouring over the performance figures trying to eek out more revenue. Read more

  Posted on 02 September 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘Who Should You Impress?’…

  

  Who should you impress?… To be successful in any endevour it is useful to have a strong ego. Having a clear idea of one’s strengths and weaknesses is important... Read more

  Posted on 26 August 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘How to Change Perspectives in 3 Minutes’…

  

  How to change perspectives in 3 minutes… Many a well planned project has floundered soon after launch due to the perspectives of those for whom it was intended. Read more

  Posted on 19 August 2014 MARKETING & ADVERTISING, TECH