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LATEST ARTICLES ( 30 )

• The Importance of Website Architecture

  

  Website architecture is an expansive and technical subject which can have a real effect on your websites’ usability as well as your search engine visibility... Read more

  Posted on 11 January 2013 SOCIAL MEDIA, TECH

• PPC Resolutions For Ecommerce Sites In 2013

  

  With the start of a new year, it’s a perfect time to re-evaluate your strategies and set goals for the year ahead. Here are my suggestions for five new year’s... Read more

  Posted on 04 January 2013 SOCIAL MEDIA, TECH

• Corporate Social Responsibility In An Online Context

  

  Corporate Social Responsibility (or ‘CSR’) is without doubt one of the latest corporate buzz phrases batted about in marketing meetings but is a valuable part o... Read more

  Posted on 28 December 2012 SOCIAL MEDIA, TECH

• Image Consistency And Brand Identity Through Product Photography

  

  When buying online, we lose the advantage of being able to handle the product before we purchase it. Often the only portrayal of the product that we see is... Read more

  Posted on 14 December 2012 SOCIAL MEDIA, TECH

• Progressive Brand Development To Prevent Stagnation

  

  Following on from my last post on brand voice, I’m going to try to offer some helpful advice on how to maintain brand consistency and yet push forward so you... Read more

  Posted on 07 December 2012 SOCIAL MEDIA, TECH

• Prepare Your Web Server For Christmas

  

  It’s Nearly Christmas! Christmas is traditionally a peak time of year for online retail (if Christmas isn’t your peak, the following advice still applies for... Read more

  Posted on 30 November 2012 SOCIAL MEDIA, TECH

• Reduce Bounce Rates With Good E-Commerce Website Design

  

  Good bounce rates are the target of any website, but particularly to sites hoping to sell their products to their visitors. Essentially, your bounce rate is... Read more

  Posted on 23 November 2012 SOCIAL MEDIA, TECH

• The Importance of Customer Service For Online Retailers

  

  Great customer service leads to loyal customers which is a key element of customer retention. From my previous post on customer retention, you’ll know how... Read more

  Posted on 16 November 2012 SOCIAL MEDIA, TECH

• Using Google Analytics For Keyword Research

  

  An important part of search engine marketing centres around keyword research. In an ideal situation eCommerce catalogue pages and pay per click advertising are... Read more

  Posted on 09 November 2012 SOCIAL MEDIA, TECH

• Securing E-Commerce

  

  Without wanting to sound too much like a hard task master, if you’re not taking security seriously, you shouldn’t be selling online. Read more

  Posted on 02 November 2012 SOCIAL MEDIA, TECH

• Quick Fixes For Three Pet Peeves In eCommerce

  

  As a developer trying to make his way in the world, I strive to keep my little patch of the web a clean, tidy, happy place. So it grieves me when I see the... Read more

  Posted on 29 October 2012 SOCIAL MEDIA, TECH

• Is Your Brand Voice Consistent Online And Offline?

  

  Ensuring that you communicate your brand both online and offline in a consistent manner is essential for building trust and recognition in your company. Read more

  Posted on 19 October 2012 SOCIAL MEDIA, TECH

• Beautiful Design Made A Little Easier

  

  If I were to say to you; “There is a formula for creating beauty” – would you believe me? A poll was conducted to decide who was more visually attractive,... Read more

  Posted on 12 October 2012 SOCIAL MEDIA, TECH

• 6 Useful Social Media Tips

  

  Social media is used by everyone to reach people that otherwise may not know about you. It gives you a chance to interact with your customers in a unique way... Read more

  Posted on 05 October 2012 SOCIAL MEDIA, TECH

• Improve Your Search Rankings And Site Usability With Page Speed Optimisation

  

  The importance of page speed in eCommerce as well as the web in general is a rising trend. Studies have shown that long page loads cause higher bounce rate and... Read more

  Posted on 28 September 2012 SOCIAL MEDIA, TECH

• The Other External Factors That May Influence Google’s Algorithms

  

  In SEO, that the algorithm’s changed is always going to be important, no matter how white a hat we wear, we still approach each new press release about the... Read more

  Posted on 21 September 2012 SOCIAL MEDIA, TECH

• The Basics of Customer Retention

  

  Regular readers may remember my previous post on the basics of customer acquisition and just how important this is to our business to ensure we acquire the righ... Read more

  Posted on 14 September 2012 BUSINESS, SOCIAL MEDIA

• Top Tools To Get The Best From Twitter

  

  Twitter is the Marmite of social networks. Aptly described as ‘the nervous system of the internet’ by podcasting legend Leo LaPorte, it can take some time and... Read more

  Posted on 07 September 2012 SOCIAL MEDIA, TECH

• The Power of Understanding Your Audiences’ Design Context

  

  Introduction As visual web designers, we are always looking for that wow factor to make our work stand out from the rest. When working in E-commerce, having... Read more

  Posted on 31 August 2012 TECH

• Dedicated Mobile Vs. Responsive – A Developer’s Perspective

  

  I thought since James posted his thoughts on recent work designing a mobile site, I thought it’d be good to look at it from the other side of the process. Read more

  Posted on 24 August 2012 TECH