Social Media Magazine

6 Useful Social Media Tips

Posted on the 05 October 2012 by Onlinere @onretailblog

6 Useful Social Media Tips Illustration

Social media is used by everyone to reach people that otherwise may not know about you. It gives you a chance to interact with your customers in a unique way that through normal means would not necessarily be possible.

Vary Your Posts

Having posts that tell your followers about your products and offers are of course essential to all business social media pages. However if you are constantly trying to sell something people will start to leave you. Have a bit of variety in your posts, tell a joke, start a discussion, ask a question or perhaps start a competition.

Know Your Audience

It’s worth knowing who your target audiences are, from an ideal age range and gender to where they live. Making sure you are targeting the right people for your company and page to bring in the followers and hopefully the sales. Finally remember that pretty much everyone is on a social network of some sort these days but also that not everyone is going to be interested in your business.

Think Ahead

Keep in mind that not everything is going to go your way. People can and in some cases will search for you on the different social networks and post complaints. Being able to show other users that you are willing and capable of dealing with problems will work in your favour. Decide whether you want to have a standard response (such as ‘we will pass on your details to customer services, who will get in touch asap’) or something more tailored to the actual complaint. It is also worth noting that removing complaints from view is not necessarily a good idea, and could just upset people more than they already are.

Also be careful what you say in your posts, as a certain company found out recently on Facebook, saying the wrong thing in a post can upset and alienate a lot of people. And this can be made worse if your official response is not well thought out and up to scratch.
Some days you will have trouble coming up with new and interesting posts, so it may be worth planning posts a few days ahead, or just making notes when you have idea so that they can be used in the future.

If you post it they will come….eventually

As with most things it takes time to progress in social media. People are not going to come flooding onto your new social media page. It takes time to entice people, but patience will pay off if your content is up to the task. Also remember once you have a good sized following that not every follower equals a sale.

Be Social

It’s all well and good posting every day, whether it is a piece of marketing about a new product or just something witty. But your customers like to know that there is a human being behind it all, someone who can easily talk to and discuss different topics. Make your social media page(s) fun and interesting for your followers so that they will keep coming back. Start discussions about one of your products or a related topic and encourage your followers to join in. Social media is a great way to get suggestions and ideas from your customers since you are able to pretty much instantly comment on it and allow the idea to grow. Asking your customers for their opinion on your products, or even possible future products, is a great way to increase customer loyalty and make them feel part of the team.

Direct People To Your Social Media Pages

Don’t forget that while you are posting, tweeting etc there are others in your company doing other forms of marketing that you can work in conjunction with. If your company sends out brochures or emails you can prompt people to join you on Facebook or Twitter or any other social network along with a link. Any boxed products that are sent out can also potentially have your social media links printed on them or in the form of a QR code.

Summary

Producing quality content for social media is relatively easy, it can just take a while to build up a decent following. However if you prepare yourself and stick with it through the bad times, because they will happen, you will come out the other end with a loyal fan base.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • How Candice Got Her Life Back

    Candice had always been fit and active. Then all of a sudden, she started gaining weight. After having two kids, she was at her all-time high and was always... Read more

    The 15 December 2018 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • FIDLAR at 102.1 The Edge – Sugar Beach Sessions

    FIDLAR 102.1 Edge Sugar Beach Sessions

    On a surprisingly warm December day, FIDLAR stopped by the 102.1 Edge studios for a Sugar Beach Session. FIDLAR is a four-piece punk rock band from Los... Read more

    The 15 December 2018 by   Phjoshua
    LIFESTYLE, SELF EXPRESSION
  • The Mortal Engines Has a Stupid Premise. That Doesn’t Mean It’s a Stupid Movie.

    Mortal Engines Stupid Premise. That Doesn’t Mean It’s Movie.

    We keep saying we want Hollywood to get better and pull back on all the reboots, revival, sequels, and general retelling of old stories. Why not try to tell... Read more

    The 15 December 2018 by   Weminoredinfilm.com
    ENTERTAINMENT, MOVIES, TV & VIDEO
  • Saturday 15th December: Annie Keene

    Saturday 15th December: Annie Keene

    Only ten days to Christmas and only nine Blogvents left and so let's crack on with our lady of the day and she will be a very familiar face to all Cameron... Read more

    The 15 December 2018 by   Kirsty Stonell Walker
    CULTURE
  • “Will I Get Angry Easily If I Skip Carbs?”

    “Will Angry Easily Skip Carbs?”

    How many carbs should I aim for per day to remain weight stable? How can I stop myself from overeating? These and other questions are answered this week by... Read more

    The 15 December 2018 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Franchise Weekend – The Nutty Professor (1996)

    Franchise Weekend Nutty Professor (1996)

    Director: Tom Shadyac Writer: David Sheffield, Barry W Blaustein, Tom Shadyac, Steve Oedekerk (Screenplay) Jerry Lewis, Bill Richmond (Original Screenplay)... Read more

    The 15 December 2018 by   Newguy
    CULTURE, ENTERTAINMENT, MOVIES
  • Vans RV-7

    Vans RV-7

    @ Chino Airport, CA May 2018 This RV-7 sits waiting for a pilot to hop in and take her up.  The Van’s RV-7 is a two-seat, single-engine, low-wing homebuilt... Read more

    The 15 December 2018 by   Htam
    PHOTOGRAPHY, SOCIETY

Magazines