Martin Zwilling

LATEST ARTICLES ( 3466 )

• 10 Ways to Build a Business Culture Like Apple

  

  One of the big advantages of being an entrepreneur and starting your company from scratch is that you get to set the culture, which is much easier than... Read more

  Posted on 04 March 2012 BUSINESS, CAREER

• 10 Ways for Startups to Expand Their Reach in 2012

  

  As entrepreneurs, you always need to be on the lookout for ways to expand your current business, and always on the lookout for your next big thing. Read more

  Posted on 02 March 2012 BUSINESS, CAREER

• 5 Ways to Bungle the Step from Corporate to Startup

  

  Many people, especially those who have spent years struggling up the corporate ladder, dream of jumping ship and becoming an entrepreneur. Read more

  Posted on 29 February 2012 BUSINESS, CAREER

• Your Entrepreneur World Changes When You Take Money

  

  The naïve entrepreneur thinks he can relax, after he finally cashes the check from a professional investor, but in reality that’s when the work and the... Read more

  Posted on 28 February 2012 BUSINESS, CAREER

• Entrepreneurs Need Creative Thinking After the Idea

  

  Most aspiring entrepreneurs believe their initial idea and inspiration requires the most important creative thinking. Experienced entrepreneurs will tell you... Read more

  Posted on 26 February 2012 BUSINESS, CAREER

• Ten Common Arrogance Traps for Startups to Avoid

  

  Lack of confidence in your self, your product, and your startup is a surefire recipe for disaster. At the other extreme, too much confidence or arrogance can... Read more

  Posted on 24 February 2012 BUSINESS, CAREER

• How to Give Your Startup Idea The Sniff Test

  

  I have a certain friend who called me a while back, all excited about his latest revelation. “What if you could go to a web site and find all the recipes you... Read more

  Posted on 22 February 2012 BUSINESS, CAREER

• Startup Runway Length Depends on Your Burn Rate

  

  Cash is the fuel of every startup. Your burn rate is the rate at which that money is being spent, and allows an estimate of how long you can go before... Read more

  Posted on 21 February 2012 BUSINESS, CAREER

• 7 Ways and Why to Treat Your Career Like a Startup

  

  The days when you locked and loaded your career in school, and then blasted away down that same narrow path the rest of your life, are gone, never to return. Read more

  Posted on 20 February 2012 BUSINESS, CAREER

• Here is Why You Need a Good Startup Exit Strategy

  

  If you startup is your dream, why would you want to think about an exit? It’s going to be so successful and so much fun that you don’t need to think about what... Read more

  Posted on 19 February 2012 BUSINESS, CAREER

• 8 Ways to Surf the Entrepreneur Information Wave

  

  Being an entrepreneur these days requires an understanding of a thousand topics, many of which don’t even exist today in traditional learning vehicles, like... Read more

  Posted on 18 February 2012 BUSINESS, CAREER

• It’s a Big Step from Engineer to an Entrepreneur

  

  Every engineer who has invented some new technology, or is adept at creating solutions, believes that is the hard part, and it should be a short step to take... Read more

  Posted on 17 February 2012 BUSINESS, CAREER

• 10 People Who Will Drain Energy From Your Company

  

  Every organization, no matter how small, has one or more people who are quite simply obnoxious, and they drain energy from everyone and can strangle your... Read more

  Posted on 16 February 2012 BUSINESS, CAREER

• Presenting Your Case to Investors is Rarely Free

  

  If you are new to the startup space and Angel investing, you probably don’t realize that some groups of Angel investors charge entrepreneurs a fee to pitch to... Read more

  Posted on 15 February 2012 BUSINESS, CAREER

• The Startup Clock Starts When You Incorporate

  

  The official start date for your startup is the date you incorporate the business. This is obviously important for tax purposes, but may also dramatically... Read more

  Posted on 14 February 2012 BUSINESS, CAREER

• Every Entrepreneur Needs a Mentor, but Not a Critic

  

  The dictionary definition of a mentor is “an experienced and trusted advisor,” or “leader, tutor or coach.” The definition of a critic sounds similar, “a... Read more

  Posted on 13 February 2012 BUSINESS, CAREER

• 7 Dumb Leadership Mistakes Smart Managers Avoid

  

  Many professionals in business, from startups to multi-nationals, assume that team leader or executive is an appointed position, and the skills come with the... Read more

  Posted on 12 February 2012 BUSINESS, CAREER

• Entrepreneurs Due Diligence on Investors Is Smart

  

  Due diligence should always be a two-way street. A while back, I published an article on “Startup Due Diligence Is Not a Mysterious Black Art,” describing what... Read more

  Posted on 11 February 2012 BUSINESS, CAREER

• Red Flags To Avoid When Talking About Competitors

  

  One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to... Read more

  Posted on 10 February 2012 BUSINESS, CAREER

• Seven Principles for Survival in a Micro-Business

  

  I’m hearing more and more these days about a new type of small business, called a “micro-business” (or micro-enterprise). These are usually characterized as... Read more

  Posted on 09 February 2012 BUSINESS, CAREER