Martin Zwilling

LATEST ARTICLES ( 3466 )

• Non-Profits Require Philanthropists, Not Investors

  

  Angel investors and venture capitalists don’t invest in non-profits. The simple reason is that it’s impossible to make money for investors when the goal of the... Read more

  Posted on 15 September 2012 BUSINESS, CAREER

• Watch Out For This Insidious Startup Project Malady

  

  “Scope creep” (or feature creep) is an insidious disease that kills more good startups than any other, especially high-tech ones, and yet most founders (who... Read more

  Posted on 14 September 2012 BUSINESS, CAREER

• Help Pull Business Leadership From an All-Time Low

  

  Starting and building a company is all about leadership – formulating an idea, building a unique plan based on vision and experience, and forging a path over an... Read more

  Posted on 13 September 2012 BUSINESS, CAREER

• Investor Rules of Thumb For Investable Entrepreneurs

  

  Investors are people too. They evaluate you like you should assess a possible co-founder or first employee. What are your credentials? What have you done that... Read more

  Posted on 12 September 2012 BUSINESS, CAREER

• For a Startup, Two Heads Are Always Better Than One

  

  If you are a first-time entrepreneur, I recommend that you team with a co-founder with experiences, connections, and a skill set that complements, but doesn’t... Read more

  Posted on 11 September 2012 BUSINESS, CAREER

• Don’t Let Lifestyle Entrepreneurs Be a Dying Breed

  

  Until the recent recession, market research indicated that as many as 90 percent of the roughly 20 million American small business owners were motivated more... Read more

  Posted on 10 September 2012 BUSINESS, CAREER

• 10 Business Courses We Wish They Offered in College

  

  I’m sure that every one of us who has been out in the business world for a few years can look back with perfect hindsight and name a few college courses that... Read more

  Posted on 09 September 2012 BUSINESS, CAREER

• Most Entrepreneurs Fail to Delegate Productively

  

  For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. Read more

  Posted on 08 September 2012 BUSINESS, CAREER

• 10 Entrepreneur Tips to Keep Your Health and Sanity

  

  One of the most common complaints I hear from entrepreneurs is that they are overwhelmed by the workload and stress of starting their company. Read more

  Posted on 07 September 2012 BUSINESS, CAREER

• Business Plan Financial Models Are Not Black Magic

  

  Most entrepreneurs tend to avoid this area of the business, and as a result are badly surprised by cost realities, and investor expectations. Read more

  Posted on 06 September 2012 BUSINESS, CAREER

• An Entrepreneur With No Strategic Plan is a Dreamer

  

  Deciding to be an entrepreneur is a lifestyle move, and should be part of a long-term strategic plan. You shouldn’t be making this decision just because you... Read more

  Posted on 05 September 2012 BUSINESS, CAREER

• Entrepreneurs Can Be The Key To Global Connectivity

  

  Entrepreneurs are always looking for “the next big thing,” when maybe in fact it’s a lot of little things that are only recognized after the fact as components... Read more

  Posted on 04 September 2012 BUSINESS, CAREER

• The Unwritten Secrets for Choosing a Startup Mentor

  

  Every first-time entrepreneur, or even an experienced founder stepping into a new business area, needs a mentor. Nothing you have ever done raises so many... Read more

  Posted on 03 September 2012 BUSINESS, CAREER

• 10 Marketing Rules to Command Customer Attention

  

  Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out ther... Read more

  Posted on 02 September 2012 BUSINESS, CAREER

• Accelerate Startup Growth by Looking Outside the Box

  

  Every entrepreneur tries to maximize his startup growth by building and selling more product and services for the widest geographic area that he can support. Read more

  Posted on 01 September 2012 BUSINESS, CAREER

• 10 Keys to Startup Traction That Investors Look For

  

  Every investor expects to see some business traction, both before and after a funding event. If you have been working 20 hours a day, and spent your last dollar... Read more

  Posted on 31 August 2012 BUSINESS, CAREER

• Manage Your Online Reputation Before It Goes Bad

  

  Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report, Yelp, or one of the hundreds of othe... Read more

  Posted on 30 August 2012 BUSINESS, CAREER

• 6 Keys to Moving Startup Leaders From Good to Great

  

  I’ve often said that creating and building a business is not a one-man show, even though it usually springs from the mind and determination of one person –... Read more

  Posted on 29 August 2012 BUSINESS, CAREER

• 9 Ways for Entrepreneurs to Counter Negative Vibes

  

  Entrepreneurs need to listen to constructive criticism, but ignore negative vibes and complainers at all costs. If you are a complainer, and you are thinking... Read more

  Posted on 28 August 2012 BUSINESS

• Adding Slides Does Not Enhance Your Investor Pitch

  

  As a member of the local Angel group selection committee, I’ve seen a lot of startup presentations to investors, and I’ve never seen one that was too short -... Read more

  Posted on 27 August 2012 BUSINESS, CAREER