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LATEST ARTICLES ( 703 )

• The 10 Commandments of Direct Response Marketing – and Why You Shouldn’t Break...

  

  Whether marketing happens online or off, there is one thing every smart integrated marketer worth their salt is after: They want the customer to respond. So... Read more

  Posted on 14 September 2017 BUSINESS, MARKETING & ADVERTISING

• 4 Mobile App Success Stories That Offer Inspiration

  

  Apps continue to be one of 2017's hottest mobile marketing trends. Here are four success stories that can help overcome the challenges and guide you to 'appily... Read more

  Posted on 12 September 2017 BUSINESS, MARKETING & ADVERTISING

• Watch Your Business Come Alive With Facebook Live

  

  Seems like everybody's talking about - and looking at -Facebook Live these days. But is it really right for your integrated marketing campaign? And how can you... Read more

  Posted on 31 August 2017 BUSINESS, MARKETING & ADVERTISING

• Four Reasons Why It’s Time to Freshen Up Your Signage

  

  Who hasn't heard that old chestnut, "A business with no sign is a sign of no business?" Most integrated marketers appreciate the benefits and the necessity of... Read more

  Posted on 24 August 2017 BUSINESS, MARKETING & ADVERTISING

• Love Your Prospects, Love Their Pets: Pet-Themed Promo Items Have Surprising...

  

  One thing that savvy integrated marketers understand is that, even when you're doing B2B marketing, you're still marketing to a real human being. So there's a... Read more

  Posted on 22 August 2017 BUSINESS, MARKETING & ADVERTISING

• 3 Amazing Event Experiences That Will Inspire You

  

  When an Event is More Than an Event When planning for a tradeshow or event, integrated marketers often look at a couple of small (but mighty!) ways they can... Read more

  Posted on 17 August 2017 BUSINESS, MARKETING & ADVERTISING

• 4 Reasons You Should Claim Your Yelp Business Listing

  

  The Social Review Platform Is a B2B Powerhouse User-generated content, such as social media comments, forum activity, and ratings and reviews allows your... Read more

  Posted on 15 August 2017 BUSINESS, MARKETING & ADVERTISING

• Content Reuse and Recycle: It’s Not Just Good for the Environment.

  

  You see, when the average person sits down to write a blog, that's all they do. But wise content marketers compose that blog with the larger marketing... Read more

  Posted on 10 August 2017 BUSINESS, MARKETING & ADVERTISING

• 5 Benefits of Facebook Business Pages

  

  Is your business one of the 65 million taking advantage of Facebook's free local business pages? If not, check out the business benefits below to help sway you... Read more

  Posted on 08 August 2017 BUSINESS, MARKETING & ADVERTISING

• Better Manage Your Email Marketing by Managing Your Contacts from a Single List

  

  When was the last time you heard someone brag about their Rolodex stuffed with A-list clients? Integrated marketers who have fully embraced the 21 st century... Read more

  Posted on 03 August 2017 BUSINESS, MARKETING & ADVERTISING

• Don’t Get Lumped in with Other Direct Mail

  

  Here's a statistic that should silence the direct mail haters: 79% of households report reading or at least scanning direct mail pieces (what do you say to THAT... Read more

  Posted on 01 August 2017 BUSINESS, MARKETING & ADVERTISING

• Value Your Brand? Then You Need to Give a DAM (Digital Asset Management)

  

  A digital asset management system is a single place, either on a shared drive or server or in the cloud, where you can store everything associated with your... Read more

  Posted on 01 August 2017 BUSINESS, MARKETING & ADVERTISING

• How Three Small Businesses Got Big Results with Content Marketing

  

  If you think world-class content marketing is restricted to global companies with ginormous budgets, think smaller. See how these three businesses of modest siz... Read more

  Posted on 27 July 2017 BUSINESS, MARKETING & ADVERTISING

• Database Marketing: It’s Not What You Think

  

  For many small businesses, the term 'database marketing' conjures images of a complex and highly specialized endeavor, practiced by brainiacs in large... Read more

  Posted on 25 July 2017 BUSINESS, MARKETING & ADVERTISING

• Infographics: Cut Through the Clutter to Make Your Message Stand Out

  

  Integrated marketers, come on and admit it: sometimes, it's a slog for you to read through content on your own website, especially if it's dense with technical... Read more

  Posted on 20 July 2017 BUSINESS, MARKETING & ADVERTISING

• What the Fashion Industry Can Teach You About Using Interactive Signage to...

  

  July 18, 2017 0 Email This Post Print This Post What the Fashion Industry Can Teach You About Using Interactive Signage to Delight Your Customers If someone say... Read more

  Posted on 18 July 2017 BUSINESS, MARKETING & ADVERTISING

• What the Fashion Industry Can Teach You About Using Interactive Signage to...

  

  If someone says "high fashion" and your mind immediately goes to Zoolander's Blue Steel, you're not alone. But for all of its ridiculousness, the fashion world... Read more

  Posted on 18 July 2017 BUSINESS, MARKETING & ADVERTISING

• 5 Event Apps for Instant Lead Connection

  

  July 13, 2017 0 Email This Post Print This Post 5 Event Apps for Instant Lead Connection Tradeshows are an integrated marketer’s single largest budget line item... Read more

  Posted on 13 July 2017 BUSINESS, MARKETING & ADVERTISING

• 3 Social Media Tactics to Enhance Your Email Marketing

  

  July 11, 2017 0 Email This Post Print This Post 3 Social Media Tactics to Enhance Your Email Marketing Integrated marketers know how challenging email... Read more

  Posted on 11 July 2017 BUSINESS, MARKETING & ADVERTISING

• Top 5 Signs Your Business Might Need a New Logo

  

  July 7, 2017 0 Email This Post Print This Post Top 5 Signs Your Business Might Need a New Logo Have you ever watched a film from the 1920s and found yourself... Read more

  Posted on 07 July 2017 BUSINESS, MARKETING & ADVERTISING