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LATEST ARTICLES ( 703 )

• 3 Tips for User Intent SEO Strategy – Drive More Relevant Traffic, Increase...

  

  You're a smart, savvy integrated marketer. You've optimized your organization's website for keywords and mobile, reviewed your analytics forward and backward,... Read more

  Posted on 06 November 2018 BUSINESS, MARKETING & ADVERTISING

• 6 Social Media Mistakes Marketers Make – Avoid These Posting & Planning Missteps

  

  Social media offers a remarkable business advantage for integrated marketers. Unfortunately, the sheer number of available platforms, frequent algorithmic... Read more

  Posted on 01 November 2018 BUSINESS, MARKETING & ADVERTISING

• How to Avoid an Identity Crisis.

  

  The secrets of a branding identity review - and when to ask for help. Quick quiz: Which of the following items are part of your company's brand identity? ... Read more

  Posted on 18 October 2018 BUSINESS, MARKETING & ADVERTISING

• The Ins and Outs of Creating Instagram-Friendly Signage

  

  Summary: Integrated marketers need signage anyway, so why not get some synergy by creating Instagram-worthy store signs that encourage user-generated content?... Read more

  Posted on 16 October 2018 BUSINESS, MARKETING & ADVERTISING

• How to Make Dollars (and Sense) of All That Data.

  

  Put the power of analytics to work and create positive business outcomes. If you're like countless small businesses, your most pressing question about data is,... Read more

  Posted on 11 October 2018 BUSINESS, MARKETING & ADVERTISING

• 5 Social Media Habits to Drop Now – Don’t Let These Bad Practices Hold You Back

  

  Social media has transformed the way integrated marketers do business. In fact, nowadays you can't market business without social media. While social media... Read more

  Posted on 09 October 2018 BUSINESS, MARKETING & ADVERTISING

• What’s Possible with Personalization (Hint: A Higher Conversion Rate and More...

  

  The word "personalization" is used a lot, but here's what robust website personalization really looks like, and the dramatic results that integrated marketers... Read more

  Posted on 04 October 2018 BUSINESS, MARKETING & ADVERTISING

• 7 Content Marketing Insights – Shape Your Strategy Using These Key Findings

  

  Today's consumers have greater access to information, higher expectations, and a more sophisticated understanding of the choices available to them than ever... Read more

  Posted on 03 October 2018 BUSINESS, MARKETING & ADVERTISING

• Why Outsourcing Marketing is Good for Your Bottom Line

  

  When integrated marketers and their teams are in over their heads with a challenging workload, bringing in help from the outside makes sense. Rather than... Read more

  Posted on 25 September 2018 BUSINESS, MARKETING & ADVERTISING

• There’s Finally a Right Answer for How Long a Sales Email Should Be

  

  Since the dawn of time (or at least, email marketing), integrated marketers have wondered, "How long should my sales emails be?" Finally, there's a right answer... Read more

  Posted on 20 September 2018 BUSINESS, MARKETING & ADVERTISING

• 800 Million Reasons to Embrace Instagram. Picture Success with the Wildly-popula...

  

  Instagram may not have been an instant hit in the business community, but now it's ready for prime time. The world's leading photo sharing app recently hit 800... Read more

  Posted on 18 September 2018 BUSINESS, MARKETING & ADVERTISING

• 5 Creative Event Networking Options – Make Networking Fun While Connecting...

  

  Networking is a significant draw for professionals attending industry events. The lure of building deeper, in-person relationships often encourages attendees... Read more

  Posted on 13 September 2018 BUSINESS, MARKETING & ADVERTISING

• Push Notifications for Better Mobile Customer Retention – This Easy Outreach Too...

  

  Although record numbers of mobile apps are downloaded each year (197 billion in 2017), and users spend anywhere from 43-185 minutes using apps each day dependin... Read more

  Posted on 11 September 2018 BUSINESS, MARKETING & ADVERTISING

• Creative Display Lessons SMBs Can Learn from the Retail’s Big Boys

  

  Integrated marketers don't need billion-dollar budgets to create signage and displays that get attention and move product. Take some free inspiration from some... Read more

  Posted on 06 September 2018 BUSINESS, MARKETING & ADVERTISING

• DIY for SEO: 5 Tips for Easy Success.

  

  To jump-start your search results, do this (yourself). Most integrated marketers agree that search engine optimization is important. But when it comes to how... Read more

  Posted on 04 September 2018 BUSINESS, MARKETING & ADVERTISING

• Purposeful Abandonment for Tomorrow’s Event Success

  Determine When to Let Go, and When to Tackle New Challenges You seldom hear a management guru advocating that you give up, but that's essentially what Peter... Read more

  Posted on 21 August 2018 BUSINESS, MARKETING & ADVERTISING

• Macro Marketing Results On a Micro Budget

  

  It's been said the best things in life are free. But what about marketing your small business? Lacking a consistent budget, some integrated marketers assume... Read more

  Posted on 14 August 2018 BUSINESS, MARKETING & ADVERTISING

• Troubleshooting Your Data If You See an SEO Drop

  

  If you're an integrated marketer who manages your search engine optimization, you know that there can be a lot of flux in your ranking - it can be seasonal,... Read more

  Posted on 09 August 2018 BUSINESS, MARKETING & ADVERTISING

• 3 Reasons to Add Executive Profiles to Your Website (and 3 Ways to Do It Right)

  

  Including leadership profiles on your website isn't just about stoking your CEO's ego. The profiles offer integrated marketers powerful benefits... Read more

  Posted on 07 August 2018 BUSINESS, MARKETING & ADVERTISING

• 5 Myths About Working with Freelancers.

  

  The busier work gets, the more integrated marketers start kicking around the idea of bringing in outside creative resources. But if you're used to handling... Read more

  Posted on 26 July 2018 BUSINESS, MARKETING & ADVERTISING