Keewood

LATEST ARTICLES ( 235 )

• Maybe I Already Stopped You at the 2014 NRA Show to Ask You Questions.

  

  For the National Restaurant Association 2014 Show blog, I’ve agreed to walk the floor asking people what they’ve learned. The answers will be posted for a few... Read more

  Posted on 19 May 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Chipotle Creates Zine!

  

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  Posted on 15 May 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Not Only is It Okay to Take Pictures of Your Food at This Restaurant—it’s How Yo...

  

  All right, here’s a twist on the yes-photos/no-photos controversy (which by now is probably mostly moot). In London, Bird’s Eye Frozen Foods established this... Read more

  Posted on 14 May 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• This Restaurant Took Two Years to Generate the Amount of Garbage Most Places...

  

  Pretty incredible. The place is called “Sandwich Me In,” and it’s in Chicago. (Maybe you can drop by while you’re at the 2014 National Restaurant Association... Read more

  Posted on 14 May 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Burger King Uses Its Restaurant Chain to Tell a Giant Letterman/Kimmel-esque Jok...

  

  Like most jokes, the one Burger King is telling is all about timing. Last month, Taco Bell and McDonald’s were playfully pretending that Taco Bell’s fun-to-say... Read more

  Posted on 09 May 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Haunted by the Ghost of Your Former Brand. Plus: Fun With Chicken(s)!

  

  Two trends require commentary. I’ll start with the nutty chicken stuff that’s going on right now—Domino’s is selling messy-looking lines of chicken topped with... Read more

  Posted on 07 May 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Pizza Hut, I Would Like to Speak with You After Class About the Concept of...

  If you like something very much, it’s okay to be influenced by it. You can be inspired. You can be envious. You can be anxious to demonstrate your affection. Bu... Read more

  Posted on 06 May 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• A Selling Eating Survey: Take This Poll and Maybe You’ll Win a $50 Amazon Gift...

  Clearly, the reason to do this will be because the results will be INTERESTING (not because if you win you could buy a bunch of copies of Selling Eating:... Read more

  Posted on 30 April 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Five Reasons to Be Delighted About the New Fast Casual Concept from Taco Bell.

  

  It’s called U.S. Taco Co. and Urban Taproom. Here’s the Day-of-the-Dead-inspired logo. Before I get to my little list, I pause to ask myself: do I write about... Read more

  Posted on 24 April 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Panera Avoids Breakfast Wars by Declaring Civil War on Itself.

  Jeepers. Just watch this CNBC video. Okay, I know you don’t have time to watch it so I’ll boil it down: the CEO of Panera manages to enunciate, efficiently,... Read more

  Posted on 14 April 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Taco Bell Continues Its Humorous Assault And—okay, Now, Let’s Hold on Just a...

  I loved the Taco Bell ad where they got all the Ronald McDonald’s together so much, I ended up watching an entire making-of video that YouTube served me last... Read more

  Posted on 07 April 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Just Spell the Name Right: Leveraging Outrage to Get Attention

  

  So all publicity is good publicity—that’s a cliché so it must be true, right? “Spell the name right,” the huckster character in the hard-boiled movie says. Read more

  Posted on 02 April 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Here in America, We Love a Clever, Brutal, Totally Fair-handed Stab Through the...

  McDonald’s just has to sort of grimace and take it. Everybody I’m seeing online (and that includes me) loves this sly jab from a perceived underdog to a... Read more

  Posted on 27 March 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Wendy’s to Millennials: “We Get It. You Want to Pay with Your Phone. But You Hav...

  

  That’s the same chain who recently removed the term “old-fashioned” from its corporate logo. Here’s a screen shot of the app, which I’m borrowing from the... Read more

  Posted on 26 March 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• How is Taco Bell’s #WakeUpLiveMas Promo Going?

  

  On March 27th, you can finally eat an official Waffle Taco for breakfast at Taco Bell. Until then, you can follow that hashtag up there, and play along with Tac... Read more

  Posted on 24 March 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Does Your Restaurant Have a Policy About Google Glass-wearing?

  

  Want to just go ahead and do like “The Willows” in San Francisco and hastily laser-print a sign to Scotch tape up to the door? Maybe that’s too far. Maybe... Read more

  Posted on 18 March 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• What Should a Burger King Ad Look Like?

  

  In New Zealand right now, apparently, they look like this. There’s a couple similarly weird ones, including an aged wealthocrat and his gold-digging Russian... Read more

  Posted on 13 March 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• How Yelp Coaches Users to Do Better, Dammit.

  

  The “dammit” is mine. This article from Fast Company lets Yelp Consumer and Mobile Products President Eric Singley pass on some of the ways they improve the... Read more

  Posted on 11 March 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Today in Sbarro News: A Poem

  Those from whom Sbarro Has sought to borrow A cash pile taller than Kilimanjaro Have learned that soon it’s Closing units And—oh my heaven— They’ve filed Chapte... Read more

  Posted on 10 March 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• ‘Should Your Restaurant Exist?’ – A Graphic Representation of the Searching of...

  

  On the occasion of the announcement of the availability of my restaurant marketing book Selling Eating: Restaurant Marketing Beyond the Word “Delicious” on... Read more

  Posted on 07 March 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA