Dining Out Magazine

Not Only is It Okay to Take Pictures of Your Food at This Restaurant—it’s How You PAY Them.

By Keewood @sellingeating

All right, here’s a twist on the yes-photos/no-photos controversy (which by now is probably mostly moot).

In London, Bird’s Eye Frozen Foods established this pop-up restaurant:

Bird's Eye Pop Up Restaurant in London That Accepts Instagram Food Pix as Payment

To pay, you just had to post your food on Instagram with the hashtag #BirdsEyeInspirations. That’s it. Dine, post, dash.

The whole thing was a stunt to get Britain to change its perceptions of frozen foods, whatever those perceptions may actually be.

Here’s a screen grab of some of those hash tags. Looks like 371 people got free food. I’d say they’re getting lots more publicity than it cost them in thawed victuals:

#BirdsEyeInspirations on Instagram


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