Keewood

LATEST ARTICLES ( 235 )

• Keeping Up Appearances by Keeping Out Chemistry.

  

  I don’t think Bill Nye the Science Guy would consider this a legit, careful, rigorously scientific examination of the topic of food additives: On the other hand... Read more

  Posted on 28 May 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• And Now, KFC is Bringing Back the Colonel Again, Again.

  

  Will KFC’s ideal customer feel like this ad respects their intelligence? Well, if their ideal customer is post-post-post-ironic and a fan of SNL, for sure. Read more

  Posted on 19 May 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Introducing A Buzzword: “Evident Consumer Respect” (ECR) and Its Powerful...

  

  Over the next few days, I am going to “explore” an idea that I’ve been almost-enunciating for years. Evident Consumer Respect (ECR) I just made that up. But it’... Read more

  Posted on 18 May 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Navigating Nostalgia: How Not To Resurrect Your Past, Part 2

  

  Okay, I’ve had time to think about it and I realize I did not provide much of a “How To” in the previous post. So here. This is what I mean. How Not To Resurrec... Read more

  Posted on 13 May 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Navigating Nostalgia: How Not To Resurrect Your Past.

  

  I want to be honest with you, Blog Reader. I started this post several times, and each time, I just sat staring at it, somewhat demoralized. Somewhat... Read more

  Posted on 08 May 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Chipotle Just Won the GMO Debate.

  

  Chipotle announced today they’re removing all genetically modified organism (GMO) ingredients. I don’t see any GMOs. Do you see any GMOs? Read more

  Posted on 27 April 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Taco Bell Stays Quiet on 4/20 (so Far), and McDonald’s Slyly Begins Its All-day...

  

  In San Diego today, McDonald’s is starting to test its breakfast all day long. It’s certainly totally a coincidence that this is Annual Cannabis Wink Wink... Read more

  Posted on 20 April 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• An April Fools Idea That Goes Beyond Goofy.

  

  The whole point of a brand playing an April Fools prank, beyond just looking vaguely “light-hearted” and “game,” should be to find a way to say something about... Read more

  Posted on 01 April 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• How Starving Artists, Students and Strivers Made Cup Noodles Great

  

  “‘Cup Noodles has resisted the urge to hipsterize itself,’ Hopper said. ‘It’s the same old humble, useful, possibly nutritious friend from college. Read more

  Posted on 30 March 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Taco Bell Breakfast Explains Why 2015 Won’t Be Like 1984.

  McDonald’s is Big Brother to people in fast food. Got it. Chipotle got people to watch long-form ads about their cause. Got it. Taco Bell has been tearing it... Read more

  Posted on 25 March 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Today, Gloria the Random Chicken Decider Hopefully Reinforces Burger King’s Bran...

  

  A few hours from now, a random chicken named Gloria will randomly decide if a particular New York Burger King location will serve Chicken Fries. I like this... Read more

  Posted on 17 March 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Why Can’t McDonald’s Get Millennials Right? (From the Book: Actions Speak...

  

  They can do whatever they want at South by Southwest this year. All anyone will remember is that they asked a band to play for free. They can put kale on the... Read more

  Posted on 10 March 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• From Food & Drink: “Problem Solvers: Not Just What Makes A Restaurant...

  

  Every issue of Food Drink since Summer of 2011 has contained one of my columns. Here’s the latest one. One summer back in the day I took college summer classe... Read more

  Posted on 26 February 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Thoughts on Inventing New “good, Bad” Products.

  

  Let’s just give Taco Bell the game before we start: to date, there are no better examples of indulgent, wry-grin-inducing, bad-for-you, fun-to-say/fun-to-eat,... Read more

  Posted on 01 February 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Starbucks is Busy Training People to Be Cool with Apple Pay.

  

  At the Technology and Innovation Summit hosted by the National Restaurant Association last fall, the keynote speaker, Seth Priebatsch, CEO (and Chief Ninja) of... Read more

  Posted on 16 January 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• That McDonald’s “Signs” Ad Might Have Worked Pre-Social Media.

  

  This ad would potentially landed all right before there was Twitter. But there are just toooooooo many people with toooo many problems with McDonald’s.... Read more

  Posted on 14 January 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Pizza Hut: Experts In Solving Way Too Many Different Kinds of Problems

  In the book Selling Eating, one of my main ideas is that a restaurant doesn’t just exist randomly—it exists because some entrepreneur identified a problem, whic... Read more

  Posted on 09 January 2015 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Brand Voice 101: Arby’s Loves Pepsi, but Forgets to Say It Often Enough.

  Once you’ve put your finger on “who you are” and set about framing a convincing case that your restaurant has a distinct personality, an individual ad can... Read more

  Posted on 01 December 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• From Food & Drink: “Missed Opportunities: The Cost Never Shows up in...

  

  I never do reveal the identity of the pizza chain I’m talking about in this article, but it’s not like some big secret, either. Here’s one of their promotional... Read more

  Posted on 19 November 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Taco Bell Continues to Offer Everybody Free Social Media Advice.

  

  What do you do when you have an app that’s really cool, but you know—your experience tells you, and you just know—that most people, even fans, are too distracte... Read more

  Posted on 04 November 2014 DINING OUT, FOOD & DRINK, SOCIAL MEDIA