The whole point of a brand playing an April Fools prank, beyond just looking vaguely “light-hearted” and “game,” should be to find a way to say something about the brand that people halfway might believe because it seems like something that fits. Really cement what they’re about.
I think Dominos UK managed to do that here.
Delivery-centric. Experimenting with ways to serve customers. Riffing on Amazon drones. Light-hearted but not merely goofy. Sure.
